Logo Iconoclasm
Simeon de la Torre
We use language to empower design. Sector strengths: higher and business education, property, food & beverage and more.
In the month that.... Apple's 'Crush' ad sparked a backlash, Trump was found guilty and the UK's general election got off to a stormy start, we glazed and fired this, the latest SKIM7.
FYI, this is the light LinkedIn version of SKIM7, if you'd like to receive the full bells-and-whistles email in your inbox, clickity click.
1) An attention-grabbing brand campaign
Want to really break the mould? Take an 80-year-old watermark recognised by 94% of the world's population, and mangle it.
2) Winning words in action
Simple messaging often hits hardest. And it can boil down to the multifaceted power of a single word.
3) DEI: How to use language to foster stronger, happier, more productive relationships
Inclusive and engaged go hand in hand. Here's how to ensure the language your brand uses makes all members of your audience feel welcome.
4) What we're working on
The last month has been all about making things official. Our new designer has earned the SIM7 rite of passage, and beyond our studio, we've extended our business school client portfolio across the Mediterranean and down to the southern tip of Africa. We've also been enjoying the afterglow of joining our Shared Ownership friends from The SO Exchange at an event in London's vertiginous Sky Garden and patting ourselves on the back for securing a lead article in the latest issue of EFMD Global Focus. Have a read if you're interested.
领英推荐
5) Best-in-class branding
Apothecaries to anaesthetists, salubrious aims to mystical appeal; the many dimensions of healthcare have merged into a brand of true distinction.
6) Design we love
How better to bring a design to life that to do (almost) literally that? The new logos for a New York ad agency morph and palpitate like microscopic organisms.
7) Oh, and....
Bad to brilliant. Hell to heaven. Money to Monzo.
Before we go
Discover how to create an enduring tone of voice for your brand. Our latest Creative Intelligence report for marketing directors is out now.
SKIM7 is an occasional email produced by the SIM7 creative agency. We reserve the right to contradict ourselves and even make the occasional mistake. If we've not credited you for a piece of work, please do get in touch. Thank you.