Logo Design Tips To Consider
Farhan Khan
17 Years of International Market Experience in Digital Marketing Expert, Online Marketing & Management, Technical SEO, Search Engine Optimization , SMO, SEM, Social media Dubai, Kuwait, USA, Canada UK & Australia.
Logo designing is usually considered as a quick and easy task; you create a small graphic, position it next to some text & the job is done! Actually, there’s a lot more to do with it, which constitutes the entire process of creating a logo a nerve-wrecking task. Let’s have a peek at some of the general tips of logo design, see what these rules we should stick to for building high quality logos are, and see how they can be put into practice to craft a logo design that works at its best in the real world.
INQUIRE TO DRAW UP A GOOD DESIGN BRIEF
While starting a new logo project for a client, the first steps to take will be assembling together all the information & knowledge you need about the company of your client, like what they do, who their targeted audience is, what their objectives are & how they want to be appeared through their branding. Many designers make use of an online form to present a bunch of questions, whereas others might ask over a phone call or via email. Whichever method you adopt, try to collect as much information as possible.
EVERY DESIGN STARTS WITH A SKETCH
Sketching is one of the great ways to loosen up & quickly flesh out multiple concepts onto paper as they pass across your brain. Undoubtedly, you’ll have developed an initial concept from going through the design brief, now is the designer’s chance to note it down together with other keywords, doodles, diagrams & brainstorms.
DEVELOP A CONCEPT
The entire idea of a logo design is to create a concept, which portrays the company & its values in some sort of graphical mark. The idea you come up with can turn as abstract or as literal as you like. Logos don’t necessarily need to represent exactly what the company does, rather it might focus on a special value or message. This is the point where all that initial research regarding your client’s business really gets applied, as you can develop something which is unique & relevant to their company.
DESIGN THE LOGO DESIGN IN VECTOR FORMAT
Once you’ve selected your design concept, you’ll get ready to begin creating the digital logo file. Creating a custom logo design Florida in vector format is considered as one of the most essential rules designers should follow. The vector graphics enable a design to be substantially scaled to any size without shedding any quality, while the raster images that are constituted by pixels will distort & become blurred when the size get altered. A vector logo file is applicable for any purpose, whether it is used for tiny image on a receipt, or for a huge vinyl banner.
ENSURE YOUR LOGO IS BALANCED
?Similar to any sort of Graphic Design, you must aim to balance your logo with a suitable structure or composition. Affordable logo design that have two or more constituents should be laid out in coordination. The best way for doing this is to use simple mathematics or to just line things up.