The Logo & Branding Process
Visuals and pictorial infographics to explain the process.
For your design, I gather and research all the details about your company and where you want to be in the next 10 years or so. We design for the business sector and target audience not to trend. Hence our logo’s last you a long time so all your marketing is not wasted getting the branding know in business.
Then we do conceptual design and this starts with drawing scamps by hand, to then be developed on the computer with fonts/design/colour.
Normally I ask some questions, and ask you to indicate which logo’s you like and don’t like from a selection I email over, this helps to narrow down the design styles etc.
The first proofs are all the conceptual designs, so that we can narrow down your taste and the direction at this stage and the timing is right to ensure that you get the design which is right for your business.
We keep going until you are happy with the right design and then develop further, with different colours and as they will be used on labels and packaging, I will show how they can look with different backgrounds etc.
The final stage of the design includes preparation for use on all media, you will receive files in a variety of formats so that you can use them on social media, printing and digital.
This is done once sign off has taken place and you are happy.
Fox services animation - https://vimeo.com/297597380
Proofing -
4.1 Fox Graphics will provide the Customer with a proof in either hard copy or PDF format.
4.2 Any Quote provides for a maximum of three proofs but additional proofs will be charged for separately. The proofs consist of the following:
4.2.1 Proof One: Initial idea
4.2.2 Proof Two: Amendments to design / text
4.2.3 Proof Three: Final proof / sign off
4.3 It is the Customer’s responsibility to check the proof and ensure it accords with their instructions.
4.4 The Customer must sign the proof in writing once the contents have been checked thoroughly.
The signature constitutes the Customer’s acceptance of the proof.
4.5 Fox Graphics accept no responsibility within the proof once it has been signed off by the Customer.
