The Logo & Brand Story Of Bandlik
Many of you have asked us about the logo and brand narrative of Bandlik. Of course, we all get curious about something that is off-beat. Isn’t it? All the respected global brands are known to create a visual identity that sets the tone for a cohesive narrative to evoke some sort of emotional connect.
However, at Bandlik we feel the brand story should be much more. And hence our logo goes beyond the conventional creativity and fresh look & feel. There, of course, lies a story behind conceptualisation of Bandlik Logo. The idea emanates with the realization that the Bandlik logo should not be just a showpiece that reflects visual aesthetic to its core, and the broader brand guideline at its best.
Bandlik believes in the core philosophy of the brand logo being the intrinsic part of business philosophy. Our logo is hence not just defining the visual identity, but also carries the element of storytelling that defines the core business philosophy, our outlook towards healthcare workforce, element of trust & confidentiality, the potential of healthcare employment, use of futuristic technology, and last, but not the least, a purpose. These are the elements that are aligned as an intrinsic part of Bandlik brand story of innovators challenging?the status quo of healthcare job market.
Bandlik means Employment in Uzbek language. The core of the Bandlik logo is inspired by the Metaverse, which is a combination of two words – ‘Meta’ meaning ‘Beyond’ in Greek, and ‘Universe’. Metaverse is futuristic technology and set to become a major contributor to the world economy. PWC has predicted that the metaverse ecosystem will be worth over 1.5 trillion by 2030, and healthcare will be one of the key sectors to get impacted.
So, ‘Metaverse’ stands for ‘Beyond Universe’.?Metaverse also represents “P2P” (Peer to Peer) trusted network. Bandlik with its high-end technological platform and use of Artificial Intelligence offers niche & focussed confidential job exchange to the healthcare universe. The ‘lock & key’ element in the logo defines how Bandlik is unlocking the healthcare jobs to the talent pool.?
The logo and brand story of Bandlik is leading the conversation around vast universe of healthcare. The critical elements are:
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The Golden Fountain Fill colour as the base of the logo is linked to masculine energy and the power of the sun. It symbolises the color of success, achievement and triumph, that is associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance. The psychology of this colour implies affluence, material wealth and extravagance.
The Bandlik text with Maroon colour represents?intense and passionate emotions of confidence, creative thoughts, excitement, power, risk, passion, love, ambition, courage, strength, warmth, and beauty.
A narrative always exists for any given brand, whether one sets it or not. If you are not setting your brand narrative then the market will set it, howsoever good, bad, indifferent, or confused. Bandlik displays the ability to define our brand story and goad the business along the same narrative to define itself as a reliable & respectable brand.
A brand story is no more ‘Monologue’ where brand can afford to ignore the market realities. We are no longer living in a world of one-way flow of information from brands to consumers. It is all the more imperative today with the rise of social media where public conversations about brands, and experiences with brands, are put to test in the public domain. Bandlik brand story and product offering is hence in perfect sync where healthcare employers & employees are the authors of our brand philosophy.
Bandlik aims to lead its brand story rather than reacting over it. We endeavour to constantly insert compelling & engaging story to make it true & authentic. What truly defines brand Bandlik is its ability to build emotional engagement with both the healthcare employers and the workforce. Bandlik brand story is what could make healthcare jobs inspirational and relevant.