The Logo Birth.

Imagine a blue background and F wrote inside the square box !

Got anything apart from Zuckerberg?

Rob Janoff(the man behind the bitten apple symbol) had later explained two reasons why he used a bitten apple for the logo :

1. He didn’t want people to confuse it with a tomato.
2. He tried punning on words ‘bite’ and ‘byte’ (to lend a geeky flavor to the fruit)

Simplicity is the most important feature that the Apple logo has. It is clearly stating what it stands for and with the frequency, it was seen, it captured its distinctive image in the mind of the global audience.

In Greek Philosophy, Logos means reason, the divine reason implicit in the cosmos, ordering it and giving it form and meaning. I guess the relationship between Brand logos and Greek theological one is the reason for which they exist, what they represent.

For me, any logo or trademark should be easily captured, relatable and should be effective at any size – whether it’s on a billboard or on a sponsored pen.

Here is a small video telling some of the famous stories behind the most iconic brands.

So, what does it takes to make a logo? Have you ever thought to remove that head of the arrow on Amazon Logo? Wouldn't it look cool and still will give the full meaning! Not only the image used in the logo, the text, shape, colors, and fonts also are key elements that should be kept in mind while designing your logo.

Also, as per me, it's not so important to have a story to build your story behind a logo! It's just an IDENTITY to represent your business, product, or service.

There are multiple readings and very fantastic blogs that I thought to share with this article to enhance our understanding of how brands leveraged and evolved through years with their faces,i.e. logo.

1. This one will give you a fantastic ride to top stories on why specific logos are like that.
2. This one is too cliche. Just test yourself if you don't know anyone of them.
3. This is my favorite one. Has many interpretations and lores as well.

Jordan once said, "It's a habit of mine now, noticing labels, logos, shoes."

I am still waiting for the shoes to come in my habit :)