LOFT? - the Digitalisation of Residential Furnishings.

LOFT.uk x DCTR - The Digitalisation of Residential Furnishings.

LOFT? is taking a digital leap in property marketing. The residential interior design specialist is set to revolutionise the design process by introducing digital tools for specifying furnishings. In this article Founder Benjamin Hall - LOFT? , Brand & ESG Director Elizabeth Jackson and Interior Design Manager Alice Vissaridis discuss their digital ambitions.

Benjamin explains; “This year, we're investing heavily in digitalisation, using cutting-edge techniques to create photo-real Computer Generated Images (CGIs) of living spaces featuring our latest furniture and accessories. Working closely with our design team, DCTR has turned our 3D models into stunning visualizations of furnished properties, allowing potential developers, operators, buyers, and renters to fully visualise the space before it's even built. From the layout of the rooms to the fabrics used on the upholstery, our CGIs showcase every detail of our blended living collection.”

In addition to helping to rent or sell new homes, CGIs also offer cost-saving benefits for developers. By using CGI renderings for marketing materials and advertisements, developers can save on the costs of traditional photography and staging. CGIs can be easily updated and modified, allowing developers to showcase different design options or make changes to the property without the need for expensive reshoots.

Furthermore, CGIs can help developers secure financing and approvals for their projects. By presenting detailed and realistic visuals of a property, developers can effectively communicate their vision to investors, lenders, and local authorities. CGIs can help stakeholders understand the potential of a project and feel confident in supporting it financially.

Alice Vissaridis , Design Manager at LOFT?, describes the impact of digital on the interior design process for residential projects. According to Alice, the digitisation of interior design has revolutionised the way her team approaches product selection for their developer and operator clients. Alice stated; “It's clear that digitisation has become an essential tool for interior designers, and is transforming the industry in a myriad of ways. At LOFT?, they are embracing these changes to create even more innovative and beautiful spaces for their clients.”

Alice and her team at LOFT? have identified some key benefits of digitisation on residential interior design projects. These include faster and more efficient product selection, improved visualisation of design concepts, and enhanced collaboration between team members.?

1. Access to a wide range of products: One of the greatest benefits of digitalisation in interior design is the ability to access a vast array of products from all over the world. The LOFT? Design Team can easily browse through the online catalogues and websites of our global supply chain to find the perfect pieces for their projects, no matter how niche or specific their needs may be.

2. Time-saving & efficiency: Gone are the days of spending hours traipsing around exhibitions, showrooms and stores in search of inspiration and the right products. With digitalisation, the LOFT? Design Team can quickly and efficiently compare products, prices, and trends online, saving valuable time that can be better spent on other aspects of the project, such as tailoring for the target audience, space planning and sustainability.

3. Customisation & personalisation: With digital tools such as 3D design software and virtual reality technology, the LOFT? Design Team can now create realistic visualisations of their projects and experiment with different products and layouts to see what works best for our clients. This level of customisation and personalisation allows for a more tailored and unique design experience for residential developers and operators.

4. Collaboration & communication: Digitalisation has also greatly improved communication and collaboration between our designers, clients, and suppliers, globally. The LOFT? Design team can easily share mood boards, product selections, and design concepts with clients through online platforms, ensuring that everyone is on the same page and reducing the risk of miscommunication.

5. Sustainability & eco-friendliness: Digitalisation has also played a crucial role in promoting sustainability and eco-friendliness within the interior design industry. The LOFT? Design Team can now source environmentally-friendly products and materials through online platforms, helping to reduce the carbon footprint of their projects and promote a more sustainable approach to design.

Elizabeth Jackson Brand & ESG Director at LOFT describes how she foresees Artificial Intelligence influencing interior design. Elizabeth explained; “With AI-powered tools, designers can now create more accurate and efficient designs based on client preferences, design trends, and spatial constraints. This data-driven approach allows designers to make more informed decisions, resulting in spaces that are not only visually appealing but also highly functional. AI can also help designers generate new ideas and inspiration by analysing patterns and trends in design. By providing fresh perspectives and creative ideas, AI is helping designers take their craft to the next level.”

Digitalisation is transforming the world of interior design, and for the LOFT? Design Team it is no exception. Thanks to excellent supply chain relationships, forward thinking product development and cutting-edge digital tools, we now have access to a wider range of products and a more efficient process for product selection. Not only does this save us time, but it also increases sustainability and offers endless possibilities for creativity and innovation for our residential projects.

We are thrilled to be a part of this digital revolution with our partners DCTR and can't wait to see what the future holds for the industry.

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