The LOCO Recap - Authentic Marketing for the Win!

The LOCO Recap - Authentic Marketing for the Win!

Authenticity, Social Media, and Growth in the Mortgage Industry

In our latest discussion, we explored the challenges of working in the mortgage industry and the importance of authentic marketing. The conversation centered on using social media to build real connections rather than focusing solely on business transactions. Being unapologetically yourself and sharing personal content was a key theme, with a focus on attracting like-minded agents and partners.

We also discussed the role of a videographer in social media content creation, emphasizing the value of consistent engagement and collaboration with industry professionals. The group shared strategies for balancing personal and business content, with many favoring a more integrated approach to social media.

Key Takeaways...

Click here for the full Recap

Eric S. Gerber

Regional Vice President of Mortgage at LWR/ President of The Gerber Group Nmls 962595

2 小时前

Highly valuable , and a great turnout. Thanks, Connor, for being consistent. Your attitude and energy are infectious!

I’m soooo bummed I missed it!!!!

Ed Lamb

Area Leader NMLS # 231540 - Movement Mortgage

15 小时前

Great time today Connor. Thank you for hosting this weekly!

James Kleimann

Exclusive Mortgage & Real Estate News I Managing Editor at HousingWire

15 小时前

I gotta be real with you. I've been hesitant to talk to industry sources/the internet about my massive collection of Teletubby figurines and Barry Manilow autographs. But Connor, you've convinced me to lean into it. Thank you!

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