Location, Location, Location
Karl Dakin
Capital Coach | Stakeholder Investor Campaigns | Design, Stage, and Manage or Support | Reduce Time, Money, and Risk of Raising Funding | Increase Probability of Success! | Opportunity Management
CONTENTS
?·?????? Quick Calendar
·?????? Funding Points
·?????? Successful Funding
·?????? Don Cohen Show
·?????? Opportunities
·?????? Subscribe – Daily or Weekly Editions
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?QUICK CALENDAR
?I quickly list here upcoming opportunities where I will be sharing information, lessons in funding, or meeting in person or via videoconferencing.
?May 29 – Don Cohen Show – 9 a.m. MDT – LinkedIn Live
?May 31 (change of date from Tuesday to Friday) – Successful Funding - Back Office – Justin Lowell
?June 4 – Successful Funding – Leadership – Kon Apostolopoulos
?June 12 - SuperCrowd Chicago – Workshop on Crafting Crowdfunding Offers
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FUNDING POINT – LOCATION, LOCATION, LOCATION
?Today, I had an opportunity to visit Longneck Manor in Fredericksburg, Texas, which is a private wildlife reserve for giraffes, rhinos, and more animals. This reserve is located in the hill and wine country of Texas, about 1.5 hours from both Austin and San Antonio. As I was informed, this is no big distance for a day or weekend trip.
Location is important when physical presence is needed to complete a transaction. You may only view these animals at the reserve.
?Last week, I shared information on a basic business model using the sale of lemonade as an illustration. In this information, I did not have the chance to focus on location, although I did get into details on the complexities of brick-and-mortar storefronts.
?It used to be that travel was limited to a small geographic area unless taking the family cross country on vacation. This travel expanded and then shrunk due to COVID. Depending upon the type of entertainment, travel is again taking on greater distances with cruise lines reporting record sales and other attractions fully rebounding.
?I am visiting this part of Texas as part of my site selection work for The Ultimate Dinosaur Park in partnership with Dino Don. This part of the world scores high marks because:
·?????? It is close to major population centers
·?????? It has few bad weather days compared to other locations (heat, snow, storms, etc.)
·?????? It has several other entertainment attractions of note nearby
·?????? It is family-friendly
·?????? It is business-friendly
?The theme park would not do as well in locations that:
·?????? Are not near anyone
·?????? Have more bad weather days than good ones or the potential for just a few catastrophic weather days
·?????? Is all by its lonesome where people would have to make it their sole destination
·?????? Favors adults over kids
·?????? Is business-unfriendly
?This minimal description of site preferences points out that for a physical presence business, the location is a critical decision.
?In the illustration of the lemonade sale, placing a lemonade stand on a busy road is good, but a busy road with a pull-off area is better. Placing a stand on an urban side street or a cul de sac does not present opportunities for people to see an opportunity to quench their thirst, consider the option, and act on it.
?Similarly, when pitching for funding, placing the pitch where people can see it is important. As an illustration I commonly used in training, would you buy a billboard on an interstate highway where thousands of people may see it each day or would you buy a billboard on a back country road that see a few locals a day? Would you advertise expensive cruises in a poor neighborhood or an upscale neighborhood?
?Is your pitch on your website with few visitors? Is it placed on social media where it may be lost in the noise? It is sent to people who will never invest (wrong deal, wrong money, no interest)? The location of pitch placement is necessary to make investor candidates aware and to make it as simple and convenient as possible to decide to invest. This goal is hampered by overly burdensome securities regulations that assume that everyone is unqualified to invest or that the few people who might make a bad investment must be protected at great cost, collectively and individually, to everyone else.
?The best placement of a pitch is where the best investor candidates go regularly. This may be a magazine, podcast, newsletter, industry conference, or other source of news and information.
?The placement of a pitch may follow the placement of a promotion for the sale of a product or service if the customer is the investor candidate. If not, then a different location is needed.
?Blanket presentation of pitches, also known as spamming, may not only not be seen, but if seen may result in frustration and may be illegal (permission is needed). The ability to send hundred, thousands or tens of thousands of unsolicited emails may get you nothing except the fee for the list.
?The content of the pitch is a different issue. A topic for another day.
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SUCCESSFUL FUNDING
Friday, May 31st (not the usual Tuesday date), the next show for Successful Funding, will feature my guest, Justin Lowell, with Form Factor. We will discuss getting the back office of a small business in order to support a capital campaign.
领英推荐
?You may register to attend this show at:
?You can see all of my shows at the time of broadcast or recordings of past shows at my profile on LinkedIn.
?DON COHEN SHOW
On Wednesday, May 29, I will be a guest on Don Cohen’s show. You may register to see the show at:
I enjoy being a guest and engaging in conversations with other guests and with Don on building communities and using LinkedIn as a communication channel. Every show is its own adventure as we start with a word of the day and then see where the conversation goes from there.
Don is an expert on LinkedIn, particularly on the use of Live streaming to build brands and communities. We will discuss using LinkedIn as a social media platform for building communities that support raising funding.
All shows where I have been a guest can be viewed on Don Cohen's LinkedIn page under Posts.
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OPPORTUNITIES
Community Revitalization Funds
I am teaming with a number of experts in community engagement, organization, and funding to develop a model for a community investment fund that can provide capital to a set of local projects that can collectively and interactively generate sufficient economic activity to serve as a foundation for a community’s future growth.
We are seeking seed funding in the form of a short-term loan that will be repaid out of the Reg CF crowdfunding campaign. Anyone interested in learning more and discussing a demonstration, please contact:
Karl Dakin at [email protected]
?AeroCine
With avian flu in the news and a growing number of cases of diseases and pathogens transmitted by air, I am advocating the use of cold plasma as a safe and effective way to continuously disinfect the air and surfaces within any kind of building.
I can provide Pathogen Focus disinfection equipment and conduct a small-scale clinical demonstration on-site in the field. Anyone interested in learning more and discussing a demonstration, please contact:
Karl Dakin at [email protected]
?The Ultimate Dinosaur Park
I will be in Texas this week visiting different site candidates for a theme park that will feature full size, highly realistic, animatronic dinosaurs. The theme park would be positioned with advanced robotics, workforce training and economic development.
I am exploring possible relationships with developers, hospitality operators, and other attractions.
Anyone interested in learning more and discussing a demonstration, please contact:
Karl Dakin at [email protected]
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Karl Dakin, the Capital Coach
Dakin Capital LLC
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Capital Coach | Stakeholder Investor Campaigns | Design, Stage, and Manage or Support | Reduce Time, Money, and Risk of Raising Funding | Increase Probability of Success! | Opportunity Management
9 个月Where should your pitch be located?