Location-Based Ad Targeting: These 2 Helpful Tools Will Blow Your Mind

Location-based ad targeting is becoming more and more important. That's because people are using their phones more than ever before, which means that more people can see the ads.

For example, if you own a flower shop and want to get more customers, you could target ads at people who are within 1 mile of your store but have not been there recently.

Another scenario would be, let's say you're selling a product or service that's popular in New York City and less popular in Los Angeles, location-based targeting will allow you to show relevant ads only to people who live or work in NYC.

However, before that, you should have a set of intelligent data that would lead you to target people that are in the location you are eyeing. If you are a business running an ad to promote your products or services using Facebook Ads, please continue reading!

Location-based Targeting Through Facebook Ads?

Location-based ad targeting is a strategy that is especially useful for local businesses with a physical presence and brick-and-mortar stores. This makes it possible for businesses to reach users who are likely to be interested in their product or service.

One of the ways to target the audience in a location is by uploading a list of email addresses on Facebook Ads Manager. You can target audiences by setting the email list as a custom audience.

Facebook will then search its database to find users whose email addresses match those in your list. You might be wondering, how can I get the email addresses of people living in this location?

Generate a Massive List of Target Audience For Your Facebook Ads Using These Tools?

When running a targeted campaign, make sure the data you are using is recent, verified, and valid. Otherwise, you could be wasting your budget on ads that don't reach the right audience.

So, here's how to target an audience based on location and get their email address so you can use them for Facebook ads!

USPS Address Lookup and Verification Tool?

This tool allows users to generate a list of valid USPS addresses from a street name and zip code. Whether you are a business with a physical footprint or an online business that serves a specific area, you will benefit from using a USPS Address Lookup and Verification Tool.

It will return a list of addresses of people based on the location you entered. The results also specify if the addresses are residential, business, or PO box addresses.

Data Append Tool?

This is a data enrichment tool, wherein it fills in the missing data you still have to capture the complete data sets you need to tap or reach the target audience.

Appending data has been around for a while now, but it's only recently that marketers have started taking an interest in the practice as a way to target demographic profiles.

Data Append Tool will let you retrieve names, phone numbers, and email addresses that are attached or registered under the addresses that you generated through the USPS Address Lookup and Verification Tool.

Step-by-step Tutorial on How To Generate Email List For Location-based Facebook Ad Targeting?

Here's how you can generate a massive list of target audiences using the tools we mentioned above.

1. First, find a third-party service that provides USPS Address Lookup & Verification and Data Append tools. These are the only tools you need to achieve the goal of targeting an audience in a specific location via email list.
2. Use the USPS Address Lookup and Verification tool first to generate addresses. To do that, enter your target location — it can be as specific as entering a street name, city, state, and ZIP code. If you are targeting a wider audience, entering only the city and state would be a great option.
3. Depending on the sets you entered, you will retrieve a list of addresses that you can download in spreadsheet format.
4. If you have multiple files, copy and paste them together into one master spreadsheet of addresses.
5. Now that you have a single file, use a Bulk Data Append tool to generate the email addresses of the people registered under those physical addresses.
6. Appending your data will add names, email addresses, and phone numbers, since you only need the email addresses, it's time to create a new spreadsheet; copy all the email addresses from the appended file.
7. Almost there! Once you have finished transferring email addresses in a new spreadsheet, save it, and start creating your Facebook Ads. Find the audience section of your Facebook ad, then click "Create Audience" and upload your CSV file.

A blog from Kimberley Rogers of Benchmark states that Facebook suggests uploading between 1,000 and 50,000 contacts for best results. However, if your list isn't that large, you can run a Facebook Ad with as little as 100 email addresses on your list.

Conclusion?

If you’re looking for ways to elevate your location-based Facebook ad campaign, these two tools will help you achieve your desired goals.

Aside from getting emails for your Facebook Ads, you can also use the names, phone numbers, and addresses you appended for other marketing campaigns. You can do cold calling, email marketing, direct mail marketing, and more.

Now that you have great sets of customer profiles, you can do more. Make sure to take advantage of your data sets and use them to increase your sales.

We hope you’re feeling more confident about your ability to target location-based audiences for your marketing campaigns. If you’re still stuck on how to get started, don’t worry! You can always reach out on our website to entertain your questions.