Localogy Week in Review: Leadzai /Uberall Partnership, Meta AI, Google, TikTok, Retail, SOCi on This Week in Local, and more...
In case you missed it, here are the top four biggest stories from Localogy Insider.
Leadzai and Uberall have formed a partnership to advance the notion of AI-driven pay per lead.
Meta continues its land grab for AI. Joining the Meta AI suite of generative AI products (images, text, etc.), the company is now expanding its image generation capabilities for advertisers.
There’s also a whole lot of Gemini that now blankets Google products – from Gmail to Maps. As for non-AI action, Google now has a “web” tab that offers good old-fashioned 10-blue links, free of knowledge panels, shopping results, etc. – a good hedge against zero-click escalations brought by all the above.
It was spotted this week that TikTok is testing a sizable update to its core media format: longer videos. What does this mean for SMBs?
Besides AI, retail media networks are perhaps the biggest topic right now in the broader media & advertising sector. We quantify the impact.
On the latest episode of This Week in Local, our analysts sat down with SOCi Director of Market Insight Damian Rollison in conversation about modern trends in search, in particular, how generative AI is transforming (but not destroying) the search experience.
Go beyond the insights: Get exclusive, critical SMB research & analysis that informs strategic decisions, helping B2B Media, Agency and SaaS companies stay ahead in their markets.
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