Localization Services: The Extra Step for Valentine’s Day Marketing Campaign
Enhance Your Valentine’s Day Marketing with Localization Services
Valentine’s Day, the universal day of promoting love and care, can be made much more memorable. Ironically, the day is celebrated universally on the 14th of February, but the gifts and messages sent are particularly personal. And, by personal, we mean something that will only resonate with the receiver.
Valentine’s Day is a booming market, with the U.S. expected to spend over $27.5 billion on gifts, chocolates, and cards for Valentine’s Day. But there is a silver lining for companies that want to perform well on this day, namely, Localization Services. To truly capture the hearts and wallets of your target audience, a company needs to localize its marketing campaign.
Let’s explore how localization can help enhance a brand’s marketing campaign and derive fruitful results.
Improve Your Marketing Campaign with Localization Services
Skyrocket Your Engagement
Imagine a promotional mail regarding Valentine’s Day gifts, but it is not relevant to the culture of the target audience. There is a good chance that the mail goes straight to the trash can or gets ignored. On the other hand, localized content that directly talks about the culture of the target audience will have a positive effect.
A localized approach will reflect local idioms and popular references and provide relevant gift ideas. This personalized approach will make a brand’s marketing campaign feel authentic and relatable, enhancing engagement and sharing.
Boost Your Brand’s Perception
A brand’s reputation is important for a customer. A well-known brand will directly influence a consumer’s purchasing choice. Brands can use Marketing Translation to localize content like social media posts, brochures, flyers, emails, and website content to make it feel more personalized in a region.
Localization also builds trust and strengthens a brand’s perception, reflecting genuine care for customers.
Increase Your Sales
Every marketing campaign has the ultimate aim of driving sales. As localized content curates products and services according to couples celebrating this pious day of love, they feel more inclined to engage with them.
The bottom line is that Valentine’s Day uses a lot of wordplay with love; your localized content can make a significant difference and potentially increase sales.
Be Culturally Attuned
Spreading love is great, but it should not be done by offending a particular culture. Valentine’s Day can be very dramatic, and staying inside the cultural boundary seems very difficult.
For example, in the early 2010s, KitKat localized their marketing campaign to promote mini-KitKats in Japan. The country has a unique tradition of giving gifts to colleagues and friends during Valentine’s Day. KitKat capitalized on this opportunity by providing their new product as the perfect shareable gift, shifting focus from traditional romantic gifts. This approach skyrocketed sales of KitKat in Japan and made it a popular Valentine’s Day treat in Japan.
Enter New Markets
This day is a golden opportunity to engage with wider audiences. Hiring a Professional Translation Company and performing a localized marketing campaign that targets a multilingual audience is a great way to expand reach, enter new markets, and transcend linguistic boundaries.
Do You Wish to Explore Some Unique Challenges Faced During Localization Services? If yes, check out this blog: Challenges of Localization and How to Overcome Them
Celebrating This Valentine’s Day Multilingually
Are you someone looking to show some extra love to your customers and let them know that you care about them? Well, then why worry when we, Somya Translators, are here to help?
With our outstanding localization services, you can ensure that the marketing campaign of the brand is heading in the right direction. This Valentine’s Day, say yes to Investing in Translation Services and get exceptional results.
Connect with us today and experience a fruitful day of love.