Localisation Leader – Q1 Content Roundup

Welcome to the latest edition of The Localisation Leader. In this issue, we will be bringing you a quarterly roundup of our best content from the first quarter of 2025.??

An exciting start to the year has been characterised by more transformations within the languages industry – where we at Wolfestone have engaged in key discussions regarding vital aspects of localisation, translation, AI technology, and beyond…?

From tips on enhancing the quality of your translations to inspiring success stories from our clients, we are delighted to share our valuable insights and resources with you.??

Must-Know Translation & Localisation Trends for 2025?

With language services continually innovating and transforming, a host of new tools and technologies have emerged – making it easier to translate, localise and create engaging content on a global scale.??

Our first newsletter of 2025 kicked off by predicting some key trends that are set to shape translation and localisation this year.??

Here’s a preview:??

• AI will remain at the forefront of translation?

• Post-editing will still be a vital step in the translation process, with strong advantages to machine translation with post-editing (MTPE).?

• Budgets will shift towards personalisation, mature localisation and transcreation?

• AI in media localisation is on the rise, with services like voiceovers, subtitling and AI-powered dubbing making key trends.?
• A year of regulations ahead! It’s essential to stay informed about any significant regulatory changes in 2025?

Interested in how to navigate these key trends? Read our newsletter below.??

Must-Know Translation & Localisation Trends for 2025?

5 Tips for Improving Translation Quality?

Are you looking to elevate your translation game? In this newsletter, we shared our top industry tips for improving translation quality in your projects.?

1. Know when to use AI (and when not to)??
2. Provide clear context and reference materials to your provider??
3. Request the use of Translation Memory (TM)?
4. Have a secondary linguist review translations?
5. Understand and research the target audience/market?

Discover more on how to improve your translation quality below:??

5 Tips for Improving Translation Quality?

(If you want to find out more about our translation processes, contact us today).?

Case Study: Supporting Urban Regeneration with Marketing and Translation Services??

We love receiving positive feedback from our clients!?

To promote inclusivity and connect with a wider audience, Urban Foundry partnered with us to translate marketing materials into the Welsh language. With a goal to enhance accessibility, we helped ensure that their resources effectively communicated with Welsh-speaking communities. ? ?

Check out our case study.??

Case Study: Breaking Language Barriers for TigerTMS?

Global hospitality technology leader, TigerTMS, came to us with the goal of expanding their reach across Latin America and Europe.??

We assisted them in translating their sales materials and brochures into German, Italian, French and Latin American Spanish – successfully boosting their global presence.??

Check out our case study.??

(Don’t forget, you can schedule a FREE consultation with our team today to discover how we can help you to achieve your translation goals).??

Why Transcreation is Essential for Your Global Strategy?

In this blog post, we explored why transcreation is a game-changer for your brand and how to elevate your messages to resonate with audiences worldwide.??

Keiran Davies, Head of Marketing at Wolfestone, shared:

“With the rise of cost-effective AI in translation, businesses now have the opportunity to allocate their budgets more strategically. By investing in transcreation, localisation, and perhaps even personalisation, brands can elevate their global messaging.”?

Interested in how to take your content to the next level? Find out more in our blog post.?

Why Transcreation is Essential for Your Global Strategy?

Wolfestone Strengthens Commitment to Quality and Security with Renewed and Upgraded ISOs?

In Q1, we continued to strengthen our position as a leading language service provider.?

On January 28, 2025, we were proud to announce the renewal of our ISO 17100:2015 and ISO 9001:2015 certifications – along with an upgrade to the ISO 27001:2022 standard.??

This achievement highlights our dedication to maintaining high standards in information security and quality management.?

Managing Director at Wolfestone Group, Alex Parr commented:

“We are proud to update and renew our ISOs to strengthen our position as one of a select few LSPs who reach and maintain these standards.”?

Read more here.?

Wolfestone Strengthens Commitment to Quality and Security with Renewed and Upgraded ISOs?

Thank you for reading our latest newsletter!??

We hope you enjoyed this issue of The Localisation Leader.??

Subscribe to stay up-to-date with translation, localisation, language, global marketing and more.??

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Isabelle Hutfield, Marketing Assistant, Wolfestone??

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