LOCALiQ Insider | How to Get Your Website to the Top of Google

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Welcome to May’s edition of the LOCALiQ Insider.

In this edition we're focusing on two key factors that can help your business improve its online reach: SEO and video marketing.

To start, we've got our brand new SEO guide. This guide covers all aspects of SEO and is a must-read if you want to improve your search rankings. We've also included some additional tips to help you get started with some SEO basics.

There's also an invite to our next live webinar where our experts will be sharing their pro tips on how to create a successful video marketing campaign. Registration is completely free, just sign up via the link below!

Dig in: ?

We recently launched our brand new, comprehensive guide to SEO. It’s packed full of tips and strategies to help businesses like yours get the most from search engine optimisation.

The guide covers all aspects of SEO and will help you to:

?? Uncover powerful keywords that'll drive traffic to your website.

?? Optimise your content for search engines and users.

?? Build backlinks to boost your authority and ranking.

?? Stay ahead of the curve with the latest SEO trends.

It's completely free, so grab your copy now and start climbing the SERPs

DOWNLOAD HERE

Listen in:

Are you a complete SEO beginner wanting to get to grips with the basics first? Here’s a few things every business should know:

SEO is a way for businesses to ensure that search engine giants like Google categorise and prioritise their websites. So if you want your website to stand out from the crowd and your business to reach its target audience, you need to understand what SEO is and ensure your SEO game is up to scratch.

?Here are some basic SEO techniques:

On-page SEO basics:

• Keyword Research Keyword research involves examining and identifying which specific words and phrases your target audience uses when looking for information on topics adjacent to your products or services. This includes using tools such as Google Keyword Planner, Ahrefs or SEMRush to learn more about a keyword’s search volume (the number of times people search for that keyword), what long-tail keywords you can use, adjacent keywords, and estimated competition. Through these tools, you can also analyse which keywords your competitors are using, and identify gaps in their content strategy that you can then leverage. Most importantly, by doing this research, you identify the pain points and needs of your target audience, enabling you to optimise your content strategy accordingly.
• Content creation Content creation is part and parcel of any basic SEO strategy. Once you’ve identified the relevant keywords that you want to target, you need to build a content strategy that makes the most of these keywords and answers your target audience’s queries. Content comes in different shapes and sizes – including long-form articles, short blog posts, videos, infographics, etc. The most important thing is that each piece of content is of high quality. Considering how competitive SEO is, your material needs to be informative, well-written, relevant, and provide a unique perspective on things. In this way, you position your website as a thought leader in that particular topic, increasing your chance of landing a higher SERP ranking.

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Off-page SEO basics:

• Backlinks Backlinks ?are essentially links from other websites that link to your website. They’re one of the most important SEO ranking factors. Why? They serve as a vote of confidence in your website as they show that your content is of a certain quality and reliable. Therefore, having a strong backlink portfolio is an integral part of any basic SEO strategy. The catch? Backlinks from websites that either look spammy or have low domain authority can undo all the good SEO work you’ve done. This sends a signal to Google that your content is also of low quality. Therefore, the websites that link to your content must also be reputable in order for backlinks to have a positive impact on your rankings. So how can you get the top websites to link to your content? An email goes a long way, but high-quality content goes even further. Building relationships with website owners is a good way to build high-quality backlinks. However, putting a lot of effort into creating high-quality content that offers value to your readers is a sure fire way to cement a long-term natural link building (where other websites link to your website based on your high-quality content) strategy.

• Social media strategy Nowadays, social media engagement plays a significant role in off-page SEO by boosting the visibility of your brand. A strong social media campaign can drive traffic to your website and generate social signals that search engines take into account when ranking sites. For example, a video about a brand that happens to go viral will drive tons of traffic to the brand’s website, which in turn leads to Google ranking it higher due to its popularity. Therefore, make sure that you take your social strategy into account when planning your SEO strategy, as the two are now heavily interlinked.

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Technical SEO basics:

• Website crawlability and indexability Ensuring your website can be crawled and indexed by search engines is crucial to guarantee that all your SEO efforts aren’t in van. This includes configuring the website’s robots.txt file. By doing this, you’ll pinpoint which pages the search engine crawlers should crawl and index, and prevent the indexing of pages with irrelevant content. In addition, it’s also good practice to implement canonical tags to consolidate duplicate or similar content into a single preferred version. In this way, Google will not penalise you for duplicate content.

• Loading speed Loading speed is not only essential to provide a great user experience, but it makes a world of difference when it comes to search engine rankings. Google, in particular, considers page speed to be a ranking factor. It prioritises faster-loading sites over slower ones. To boost your website’s loading times, leverage browser caching, minimise server response times, and compress all your images and videos. You can also use content delivery networks, such as CDNs, to distribute website resources across multiple servers. This reduces latency and improves loading speeds for people who access your website from different geographical locations.

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If you want to dig deeper into the basics of SEO, be sure to head to our website to read the full blog .

Tune in:

??? Join us tomorrow at 12pm for our next live webinar ???

It's no secret that video marketing is the way forward if you want to capture people's attention online. It boasts impressive engagement rates and the power to skyrocket conversions. But where do you begin? With our latest webinar, you’ll learn how to craft captivating videos, leverage the right platforms, and finally turn viewers into loyal customers. Reserve your spot today and unlock the key to explosive growth!

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