Local, Small & Medium Size Businesses PLEASE READ
The shift to online commerce has been accelerated arguably 3 - 5 years ahead of forecasts, as people forced online found it a valuable and onmobile commerce became stickier
The shifts challenge the nature of the relationships you have had with your clients, as online steals them
Mobile is more than a marketing and customer sentiment tool, according to App Annie, consumer behavior during Covid 19 has re-inforced and accelerated mobile's role as a significant revenue driver
Mobile provides unparalleled reach and daily access to consumers,
Mobile is now recognised as critical to achieving revenue success as sessions in shopping apps in UK and US in Q2220 increased 30% and 25% respectively on Q12020
Success can be driven quickly by prioritising features that meet consumers immediate needs, take PayPals addition of QR codes for contactless payments contributed to their 86% growth in earnings per share in Q2 2020.
Mobile Ad placements grew 70% as marketing budgets shift to harness the power of mobile
Covid related behavioural shifts have opened up a worrying void for small medium and local businesses. Online deniers in the bricks and mortar top end of town have recognised the potential of online and are flooding social channels with their promotional dollars. The shift has seen established brands able to re-energise their online efforts with big budget, big brand online advertising and search dollars while small, medium size and local businesses are struggling to afford the costs associated with competing for their share of social eyeballs.
A few facts:
The Good News
90% of consumers want to deal with organisations via their mobile. Consumers favor the ease, convenience and speed of text exchanges. 98% of SMS and MMS messages sent are seen. 81% of purchases on mobile are spontaneous.
The Bad News
Most eCommerce sites have very poor mobile web checkouts, so if you do get a prospect excited about a product, and purchasing – highly likely by about screen 4 they are going to lose their desire to purchase and by screen 15 their will to go on.
MobileDigitals SNIPERMobile and SECUREMobile platforms enable these businesses to affordably and easily compete online with big guys to retain and grow their the online business.
SNIPERMobile (SNIPER) has the tools companies need to build their mobile client base and the features that enable clients to offer superior levels of engagement and interaction, and a 10 second checkout.
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