Local SEO Statistics
Aaron Webb
2-5X Your Online Exposure! Your Coaching Business Or Health Practice Everywhere, Always w/ Tons of Value & Impactful Content that Converts | Automation Marketing | Retain Clients | AI Advisor | Target Leads | Legacy
It’s no secret that Google uses a different set of ranking factors for the local pack (aka the “Map Pack”). These stats shed some light on how important a SEO strategy can be for any business that serves a specific area.
46% of all searches on Google are for a local business or local service (Search Engine Roundtable)
25% of small business websites don’t have an H1 tag (Fresh Chalk)
A Yelp page is present in the top 5 results for 92% of search queries that contain a city and business category (Fresh Chalk)
After searching on a smartphone for something nearby, 76% of people end up visiting the business within 1 day (Google)
28% of local searches result in a purchase (Google)
How Many Local Searchers Are There Per Month
Based on the previous report stating 46% of all searches have local intent, the number of monthly local searches is 97 billion; over 12 months, this will end up totaling 1.17 trillion a year. Likewise, if we want to break this down it’s 3.2 billion a day, 37,000 local searches a second.
Source:?99firms.
What Percent Of People Searching Locally End Up Visiting?
According to Google, people using them for local search queries visit 1.5 billion locations every month as a result. That works out to be 32.8% of all internet users visiting a local business.
What Percent Of People Searching Locally Actually Buy?
The number of people that will buy locally after searching is 78%; this includes online and instore purchases from local businesses. Globally, 56% of individuals will shop both online and locally offline.
Source:?Google.