Local SEO Link Building: A Simple Approach To Actually Get Local Backlinks

You’ve probably encountered numerous articles about local link building that seem to echo each other.

This might leave you wondering, "How do I secure local links?"?

Surprisingly (or not so much…), much of the online information is merely rehashed by writers with little to no SEO experience, perpetuating advice that sounds plausible on paper but is hardly actionable.?

Let’s break this cycle and explore straightforward methods to procure valuable local links effectively.

Starting with Local Sponsorships

One of the most straightforward entry points into local link building is through sponsorships.?

Here’s how you can go about it: Start by searching for sponsorship opportunities in your area with a simple Google query.?

For instance, inputting “sponsors” + “Nashville” might bring up a variety of local sites seeking sponsors, such as sports leagues.?

These organizations are typically eager for support and are not overly picky about their sponsors’ backgrounds as long as the content is appropriate. Thus, acquiring a link is relatively straightforward.

Once you find a potential sponsorship, like a local sports league, you can investigate further by examining their site's existing sponsors.?

Using SEO tools like Ahrefs, you find a list of additional sites from which the sponsor has gotten a link.

This approach broadens your scope and multiplies your opportunities for similar sponsorships.

Exploring Resource Pages

Another viable strategy involves tapping into resource pages relevant to your locality.?

Begin with searches using specific parameters that include terms like resources and your targeted location—such as inURL:resources + “Nashville.”?

This can lead you to pages that aggregate valuable local resources, where securing a spot could boost your visibility and SEO strength.

Once you find a good page, use SEO tools to analyze outbound links from that page.

This analysis helps determine the quality and relevance of the links, ensuring that your efforts yield the best results.?

Additionally, exporting these links for batch analysis can save time and offer insights into the link profiles of the target pages.

Expanding Your Search Horizons

Beyond the surface-level search results, a wealth of underexploited opportunities is waiting to be discovered.?

Many effective local sites might not rank on Google's first or second page, yet they offer excellent link opportunities.?

By refining your search techniques, you can uncover these hidden gems.

For instance, you could start with a basic search and gradually delve into more specific listings, such as local business sponsorships or community project supporters.?

By examining these sites and exploring where else they have links, you can build a robust list of targeted, contextually relevant sites to approach for link building.

Get Some Local Links!

By employing these methods—leveraging local sponsorships and resource pages and digging deeper than the most obvious search results—you can develop a powerful local link-building strategy.?

Remember, the goal is not just to find any links but to secure quality, relevant links that will effectively support your SEO objectives. With perseverance and intelligent use of SEO tools, you can surpass your competition and establish a solid local presence online.