Local SEO Guide Checklist

Local Listing Setup

• Are you on Page 1 of Google?
• Local Listing Setup?
• Setup Listing ASAP
• Google Business Profile
• Bing Local
• Yahoo Local
• US via Yest
• UK via Infoserve

Are Your Local Listings Optimized?

• Business Name
• Address
• Contact Info
• Category
• Hours
• Map
• Photo & Video
• Introduction
• Keywords
• Validate

Getting Regular Client Reviews?

• Check Competition
• Start with the Best Customers
• Start Asking Reviews
• Google
• Yahoo
• Bing
• Trustpilot

Adding Regular NAP Citations?

• Start with the Important NAP Sites
• Which Country are you Based in?
• US
• Express Update
• Localeze
• Acxiom
• Factual
• D&B
• Citysearch
• Bing Places
• Yelp
• Facebook
• Yellowpages
• UK
• 118information
• LocalDataCompany
• MarketLocation
• ThomsonLocal
• Infoserve
• Bing Places
• TouchLocal
• Yell
• Yelp
• FreeIndex
• Canada
• Yellowpages
• Industry Canada
• 411
• Yelp
• Facebook
• Bing Places
• WebLocal
• GoldBook
• N49
• HotFrog
• Australia
• Yellowpages
• TrueLocal
• StartLocal
• Yelp
• WhitePages
• Local
• Aussieweb
• Eatability
• dLook
• WoMo

Are you Listed in the Industry Directory?

• Search for Industry Specific Directories
• Check where Competitors are Listed
• Get Listed There

Do you have a Separate Page for Every Product or Service you Offer?

• List Every Product or Service you Offer
• Create a Unique Page for Every Product or Service

Do you have Long-form Pages (min 500 words)?

• Check Hard Drive for Content, You can use e.g.
• Presentations
• Proposals
• FAQs
• Email Outbox

Have you Optimized every Page of your Website?

• Identify Target KW for Every Page
• Create Unique Meta Tags (Title, Description) for Every Page
• Create KW Rich URLs for Every Product or Service Page
• Add KWs to Headings - H1, H2, & H3
• Add KWs to Text +/- 2% to 3%
• Link to other Pages from within Text
• Optimize Images

Do you have any External Websites Linking to your Website?

• Go for Some Quick wins e.g.
• Give Testimonials to Local Suppliers
• Link back from SM Profiles e.g. Twitter, Facebook & LinkedIn

Have you completed all your Optimization Tasks?

• Google Analytics
• Google Search Console
• XML Sitemap & Robots.txt

Do your website Load Faster than your Competitors?

• Run Speed Test
• Switch to SSD Hosting

Is your website Mobile Friendly?

• Check the Mobile-Friendly Test
• Setup Mobile Site or Switch to Responsive Design

Is your website safe & secure?

• Switch to SSL
• Setup and Anti-Malware Site Seal

Do you have a Blog Setup?

• Setup WordPress Blog
• Check Competitor's Blogs for Ideas
• Identify Leading Blogs in Your Niche
• Create a Schedule of 10-15 Blog Posts based on your FAQs

Do you know what to Blog About?

• Target Market? Individuals or Businesses?
• Individual - Choose from the Following
• Newsletter
• "How To..." Guides
• List Based Content e.g. 21 Ways to...
• Product Reviews
• "Best of..." Lists
• "Ways to Use..." Lists
• Prediction Old vs New Content
• FAQs
• "Common Mistakes with..." Content
• Checklist Content
• Buying Guide
• Best Practice Guides
• Screen Capture Videos
• Infographics
• Case Studies
• Business - Choose from the Following
• Newsletter
• "How To..." Guides
• List Based Content e.g. 21 Ways to...
• Product Reviews
• "Best of..." Lists
• "Ways to Use..." Lists
• Prediction Old vs New Content
• FAQs
• "Common Mistakes with..." Content
• Checklist Content
• Local Interest Features / Local Guides
• Seasonal / Holiday / Guides / What's On / Upcoming Events
• Product Videos
• Product / Service Comparison e.g. Product X vs Product Y
• Latest Fashion Trends

Is your Content Optimized for SEO & Sharing?

• Attention Grabbing Headlines
• Identify Target KW
• Include KW in Meta Tags
• KW in Title & Headings
• KW in URL
• Optimized Images
• Add Related KWs in Text
• Link Internally to Other Posts
• Link Externally to Authority Content
• Add Social Sharing Buttons
• Check Mobile Ready
• Check Load Speed

Do you use Video Extensively through your Website?

• Setup your Youtube Channel

Are you Happy to Appear in Videos?

• Yes Choose from the Following
• Whiteboard Presentation
• Product or Service Descriptions
• Headshot / Interview Style
• Talking FAQs / Hint & Tips
• No, Choose from the Following
• Before & After Examples
• Talking Slides
• Cartoon
• Screen Capture

Have you Optimized your Videos for SEO? Do the following for all Videos

• Choose KW for All Videos
• Add KW Rich Title & Meta Tags on Youtube
• Transcribe Video & Create a Blog Post with Video Embed
• Optimize Blog Post (Title, Meta Tags, Headings, etc.)

Does your Website Create Trust?

• Professional Accreditations
• Supplier Logos
• Guarantees
• All the Above Clearly Displayed on All Pages