LOCAL SEO Checklist
- Verify and optimize your Google My Business listing
- Claim your business on Google My Business
- Ensure your business information is accurate and up-to-date
- Choose relevant categories and subcategories
- Add photos and videos
- Encourage customers to leave reviews
- Optimize your website for local search
- Use location-based keywords in your content and meta tags
- Include your NAP (name, address, and phone number) on every page of your website
- Create location-based landing pages if you have multiple business locations
- Ensure your website is mobile-friendly and loads quickly
- Use schema markup to make your business information more visible in search results
- Build local citations and backlinks
- List your business on relevant online directories, such as Yelp and YellowPages
- Ensure your business information is consistent across all online directories
- Build backlinks from reputable local websites
- Encourage local organizations and businesses to link to your website
- Create local content
- Write blog posts about local events or news
- Create content that showcases your expertise and knowledge of your local area
- Use local keywords in your content
- Include your NAP on every piece of content
- Monitor and respond to reviews
- Regularly monitor reviews on Google My Business, Yelp, and other review sites
- Respond promptly and professionally to both positive and negative reviews
- Use reviews to improve your business and customer experience
- Track and analyze your local SEO performance
- Use tools like Google Analytics and Google Search Console to track your website traffic and search engine rankings
- Monitor your local search rankings and adjust your strategy as needed
- Analyze your website and content performance to identify areas for improvement