??Local SEO 2024 / Ads Not Converting / Get the Click / Google SEO Tips

I'm back with another edition of Marketing Minute for you to explore this week's best handpicked Local SEO & Ads insights and news.

- Justin @YEAH! Local

Let's dive into the key updates and how they can help your business snag those coveted local leads.

"Near Me" Searches Hit a Record High Google spilled the beans: "near me" searches are at an all-time high. This means folks aren't just looking for a plumber – they want one FAST and CLOSE.

• Your Move: Is your Google Business Profile (GBP) and website screaming, "I'm right around the corner!" Make sure those contact details and hours are crystal clear.

Local PPC Ads Get a Location Upgrade Paid local ads are getting smarter. You can now target users even more precisely based on their whereabouts.

• Your Move: Laser-focused ads mean less wasted cash. If you're running local ad campaigns, time for a targeting check-in!

Recent GBP Updates

• "Add Update" Button Is Front and Center: Google has moved the "Add Update" button directly on the GBP manager home screen. This emphasizes regular updates (photos, offers, news) boost your visibility.
• Easier Messaging: Customers can now message you directly from the Google Maps app, making communication even more streamlined.
• "Attributes" Get More Detailed: Businesses can list an increasingly granular set of attributes (think: "LGBTQ+ owned", "Wheelchair accessible", etc.). This helps the right searchers find you.
• Crackdown on Misleading Service Areas: Google is getting stricter about businesses trying to appear in areas they don't actually serve. Make sure your service areas are legitimately where you operate.

Key Reminders

• Respond, Respond, Respond! Engage with both good and bad reviews. This shows you're attentive and customer-focused.
• Photos Are Key: Fresh photos signal your business is active. Showcase your team, products, or happy customers.
• Posts Don't Last Forever: Keep an eye on your GBP posts, as many expire after 7 days. Make a habit of regularly updating these.

Quick Tip of the Week: Check out how 'local community' groups on Facebook or Nextdoor can boost your visibility. A genuine post about an offer you're running can go a long way.

Local SEO in 2024: 6 Simple Ways to Dominate Local Search

New to local search? Wondering where to start? Here are six tactics to help you kick off your local SEO campaign.

Learn More

8 Reasons Your Ads Aren’t Converting

Stop throwing money away. Your lack of conversions is likely due to at least one of these things…

Learn More

11 Tricks to Get the Click: How to Write Exceptional PPC Ads

11 tricks for crafting compelling PPC ads that earn high Quality Scores, grab customer attention, and capture clicks—all in the name of more conversions and lower costs.

Learn More

What to Do When Google Shares SEO Tips or Recommendations…

Not only do those public-facing Googlers not exactly know how to help website owners, but they also cannot share any practical advice.

Learn More

AND...Whenever you're ready...here's how we can help you land more and better clients, customers, or patients:

15-Min Discovery Call with Justin: In 15 minutes you'll get personalized insights, a no-pressure digital assessment of your business, and explore potential strategies to increase qualified leads, phone calls, & appointments. Book your 15-min discovery call now.

Free Local SEO Performance Audit: A complete overview of your Local SEO performance in seconds. Get your FREE audit now.