Local Search Marketing
You might not be familiar with local search marketing but it’s something very important so your target market in the area local to your business can find you.
Local search marketing is a form of search engine optimisation and is essentially when you put your business on the map so it appears in local searches when people are searching for a business like yours in their immediate area.
Where to Start
First of all, you will need to search your business on the following sites:
* Google my Business
* Yahoo!
* Bing Places for Business
Once you’ve located your business on each page, if you have an active profile you may need to make location updates or if you have no profile you will need to set one up.
Tip: When setting up a profile for the first time don’t just rush through and do the bare minimum. Take the time to set-up the profile properly in full because people are online all the time doing searches and you don’t want their first impression of your business being an unfinished profile.