Local Job Board Killer
James Tyler
Here’s how you can integrate AI into your marketing strategy to harness its full potential. Remember, the goal is not just to integrate AI for the sake of it, yet to use it as a tool to better your business.
Just look at the labor market- its flooded with jobs most everywhere and applicants (when there are any) have their 'pick and choose'.
It's a sellers(applicants) market!
Many local businesses (the kind you and I deal with everyday) have signs up saying "Help Wanted" 24/7. I'm sure you've seen them all over.
I was chatting with a client here in Philly and out of the blue, he said,"James, you want to help me? Then find me some good workers. Ones who aren't lazy and will show up and follow instructions!"
Honestly, he surprised me. It never occurred to me he needed staff AND that he would ask ME to help.
Introducing:
Local Job Board Killer
Owners Hate The Hiring Process!
Lets face it, the hiring process is about as exciting as cleaning a toilet for most business owners...
Consider this; The average job opening attracts 250+ resumes, yet only 2% of those applicants will be called for an interview.
The interview process will take 22.9 days on average according to Glassdoor…
...and the entire process will take five to six weeks just to extend a job offer!
A good portion will turn down these job offers because of other opportunities…AND many of the new hires that happen to ‘stick’ will still be gone in 3 to 6 months!
These stats alone make the case for finding a better way.
And...
Local Businesses Are Ready For That "Better Way".
According to one report, 50 percent of small business owners admit that hiring new employees is thee top challenge they face this calendar year.
That makes hiring the biggest challenge – ahead of growing profits, providing healthcare, increasing revenue, and fixing cash flow issues!
Yet it gets Worse...
Small Local Businesses Face The BIGGEST Hiring Issues Of All!
Recruiting and hiring is never easy, yet small businesses face an uphill battle when compared to larger organizations.
Their challenges include:
Lack of brand recognition. When a company like IBM, Amazon, Bank of America, or Apple wants to hire someone, the name alone attracts candidates. For small businesses with little brand recognition, it’s very challenging to compete with these larger organizations.
Inexperience with hiring. Small businesses don’t have as much experience with hiring as larger companies, which makes it difficult to perfect good hiring practices.
Inability to offer competitive pay. Every candidate is looking for something different in an employer, yet salary is always a chief concern. Independent local businesses usually have a smaller profit margin than large companies. This can mean a smaller payroll budget, which leads to lower-tier employees being paid less.
Lack of qualified talent. Because of the limited number of applicants for an opening in a small business, it’s sometimes hard to find qualified talent. Instead of getting specialists, they end up getting a bunch of general candidates who are average at everything, but skilled at nothing in particular.
Lack Of Advertising Skills. Most local businesses delegate recruiting responsibilities to someone woefully under qualified to do so. Not knowing what ads will work and attract QUALIFIED applicants dooms many campaigns.
What Are Businesses Doing Now?
The typical approach is to use Job Boards.Sites like Monster.com, CareerBuilder, Indeed.com, ZipRecruiter and, of course, Craigslist...
Business owners usually get a 'mountain' of applicants, yes… yet also mountains of bogus resumes, unqualified prospects, and no-show interviews.
Why such poor results?
The sites are focused more on income from sponsored ads than anything else. Yet the business user suffers when the job-seeker is constantly distracted by pop-ups and banner ads. Take a look for yourself.
Are JOB BOARDS "Fool's Gold"?
NO one is offering to help with finding good job candidates (other than expensive and cumbersome employment agencies)...
Most are opting to use job boards for exposure. These mega boards promise lots of applicants, booked interviews, and fast hires.
All false promises to the local business owner.
HR teams and business owners end up pulling their hair out in frustration because of:
Unqualified applicants
False resumes
No-show interview appointments
Mountains of incapable job-seekers
Very crowded
Limited targeting
Reveal Info To Competitors
To add to the madness, many of the other jobs are deceptive posts from get-rich schemers, "click-baiters" and outright scammers.
Yes, these post types eventually get shut down, yet it’s like a revolving door.
Aside from the spammy ads and phony job posts that infest these job boards, the user experience offers little to no customization to who is served these ads.
And The Bogus Applicants?...
They appear everywhere making this a game of hide-n-seek for the business owner.
You say, "what if the business requires the applicant to answer some qualifying questions?"
Unfortunately, it has almost zero effect, when the job-search field is riddled with half-truths, incompetence, exaggerations, and blatant lies.
This creates another arduous task to verify what the applicant states as their qualifications. (You would be surprised how many companies don’t even verify the applicants' credentials.)
领英推荐
There’s no arguing that the hiring process for local businesses has become practically a nightmare!
WAIT! Stop The Music!
Its Time To Shift The Targeting.
Instead of throwing up a job ad and having prospects seek the available position...
Why not turn things upside down and have the jobs go to the RIGHT prospects?
We call this "REVERSE RECRUITING…in which the business owner (better yet, me your consultant) serves ads to prospects who have an interest in the specific SKILLS related to the job type.
NO one is doing this, yet it makes more sense than anything!
We can show you how we help business owners place the job opening smack dab right in front of most qualified prospects!...
And The Result?
The prospective new hire no longer has easy options to misrepresent qualifications, experience, or even motivation in most cases.
AND, you'll still be able to target visitors to sites like Monster.com and Careerbuilder.com, but with one MAJOR difference…
You’ll pin down the ones that have exposed their qualifications via their search and engagement habits online…
Leaving OUT The Imposters!
...while also eliminating our client’s competition.
Now, with our unique advertising training, we can target experience level, motivation, and even education level.
You'll be able to place the job opening in front of the highest qualified candidates and ONLY those candidates, several times throughout the year for each client, as demand requires.
Never Settle for a Warm Body Again!
Are you familiar with “warm body syndrome?” It’s the unofficial name for the practice of hiring people just to fill a spot.
If you’ve ever said something like —“We can’t afford to have that position open any longer — let’s just hire him.” — you’ve settled for a warm body.
The problem with warm bodies is that they’re rarely the RIGHT bodies!
If you hire too many warm bodies, you’ll end up with high turnover, bad performance, and low employee satisfaction.
Even if it means waiting longer, clients shouldn't have to settle for an 'average' candidate again.
And in case you're wondering this system REALLY WORKS!
Our New Approach Covers So Much...
Just Take A Look!
Why Monster.com, CareerBuilder, Indeed.com, ZipRecruiter and Craigslist are havens for liars.
What Job poster boards are REALLY about.(not what you think)
Where 'get-rich schemers', click-baits , and outright scammers hang out...you'll be shocked.
How Bogus applicants destroy the job search process!
Finally!: Why our solution needs NO hard sell.
Why "REVERSE RECRUITING" is more than just an expression.(how it works)
AD content matters, yet not as much as THIS...
CRAZY? Our Clients no longer needs a website to recruit!
The one Sure-Fire way to get prospects to respond almost 100% of the time!
Use Facebook? Yes. Post On Their Job Board? No.
The parts of the Job Description you MUST have.
The slick trick to setting the correct ad budget.
Targeting DEEPER and DEEPER for better results.
The secret to HIJACKING traffic from then big job boards like Careerbuilder & Monster!
Using the "Conversion Trick" not available on other platforms!
Why the clever "Take Away" approach works so well in these ads ...and how to do it...
A Caution about what your ad must NOT say!
We’re offering a little-known approach that fills a gap in the current job seeker market. Businesses need good employees and in this market its not easy to get top people. These are the approaches that REALLY WORK when Job boards have failed.
We Include Everything You Need to...
How to "manipulate" Facebook demographics to bring Jaw-Dropping results on a shoe-string-budget.
How to Filter the BAD applicants from the good...
How to Get Better Conversions for you our client without seeming desperate or salesy
How to get Quality job prospects for you our client with less numbers than those mega-job boards
How to qualify prospects without asking qualifying questions...
Our training is so important NOW because it's a game changer. Very few people know about this "Local Job Finder Posting" and how effective it can be.
Remember, we're going to take you by the hand and walk you through every aspect of this simple strategy to get you started the right way.
I get excited about this Local Job Board Killer System because I'm personally SOLD on it. When you get to this level, it's about passion, service and being on the cutting edge.
https://www.facebook.com/yourhotprospects