Local Furniture Maker Backs Team India

In yet another landmark deal,??Bangalore-based office furniture maker, Featherlite, is backing Team India’s tour of West Indies.?

Following this new deal, the Indian brand has become the official associate sponsor for the 50-over series, which began on July 27. The three-match series is pivotal for Team India’s preparation for ICC ODI Men’s Cricket World Cup later this year in India.??

Following the deal,?Manohar Gopal, Director, Featherlite,?said,?“We are extremely excited to be a part of the India vs West Indies ODI series. This partnership presents a unique opportunity for Featherlite to connect with millions of cricket fans across the country and we look forward to engaging with our audience. We are confident that this sponsorship will help us strengthen our brand presence and drive growth in the market.”

Featherlite, a prominent furniture manufacturer in India since 1965, serves all market segments with comprehensive office furniture solutions through a robust network of direct and franchised offices spread across 45 sites throughout the country.

According to ASN data, cricket sponsorship is the 3rd?highest backed sport platform across the Asian sponsorship market and accounts for 14.1% (US$1.9b) since Q420. India is obviously the largest market (95.1%) for the deals, the Q323 forecast for cricket is tipped to be US$168.6m, just slightly above the average quarterly investment of US$164.6m.?

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This article was first published in ASN's August 2023 no. 1 newswire.