Local Entrepreneur, Coach Micheal Burt, joins Celebrity List of Investors in Fastest Growing Gym F-45

Business performance coach, Micheal Burt, has joined the list of top players in the world including Mark Wahlberg, Hugh Jackman, and many others who believe enough in the concept and utility of F45 that they are making investments in the gym and its future.

Burt, one of America’s Top business coaches, author of 16 books, and serial entrepreneur has become an equity owner in the F-45 in his hometown of Murfreesboro, TN, and plans to bring his sales systems, marketing strategies, and A-list of clients to this brand new workout facility.

Burt believes in building cultures of trust, belonging, and purpose and understands the psychology of inner-engineering people from the inside out from a perspective he learned at an early age from Dr. Stephen Covey called “The Whole Person Theory.” 

This theory says that people are made up of four parts; a body, a mind, a heart, and a spirit. All of Burt’s coaching programs seek to tap into those parts to help people reach their deepest human potential. Since Burt believes the body is a key component of activating potential, he is thrilled to take an active part in F-45's growth and encourage his clients to master not only their minds, and business health but their physical well-being as well.

"I believe we can't just up-level one area of our lives. We have to increase our wealth and our physical vitality as well as our relationships. That's why this investment was the logical next move to me," says Burt.

The partnership with F-45 is in alignment with what Burt calls 'Intentional Congruence'.

“I’m in the business of activating the drive and confidence in a person. To do that they have to feel good about their bodies. The F45 experience tackles functional fitness at its best. It has all of the ingredients I look for; competition, a team atmosphere, great coaches, challenges, culture, and a feeling that you have accomplished something. This concept takes the best from some of the greatest gym concepts in the world and rolls it into one. The people I coach are progressive in their thoughts. They understand the correlation from the body to their confidence. I’m excited to be a partner in this business and plan to bring to intensity and passion for helping people reach their potential to the gym and community," Burt expanded.

When people sign up for F45 memberships they get a significant discount to join Coach Burt’s entrepreneurial coaching program Monster Producer. Burt believes they will both become feeder systems for each other. Likewise, the current Monster producers which total over 400 will get a special package at F45.

Burt plans on personally coaching the trainers, owners, Kerry and Mary Carol Knight and staff on engagement, how to connect personally with each client, how to build cultures of performance, and how to activate the PREY DRIVE in each client which is an instinctual ability to see something and have the courage to go and get it.

Kerry and Mary Carol Knight have always lived an active lifestyle and had a love of fitness. While attending a friend's gym over seven years ago, they were introduced to and fell in love with functional fitness. Although the two had been married for 14 years, neither knew that they held a shared dream to own their own fitness studio. After pursuing a career in the transportation industry for the past 27 years, Kerry Knight finally took a step away from corporate America after coming across a Facebook ad for the F45 Franchise. 

The couple attended their first F45 workout at a studio in Tampa, FL, and were sold on the workout and the experience of F45. It was obvious this workout could deliver results like they had not seen before. They knew this was the answer to the dream they had each been holding onto. One year into this journey the reward of seeing the transformations in their clients have far outweighed anything either experienced in Corporate America. 

"We have seen the benefits of great coaching on our studio floor and we are so excited to be partnering with Coach Burt to bring our coaching to the next level. The client experience will continue to improve by the growth the F45 coaches will experience from Coach Burt's training. We believe everyone needs a coach and we feel this partnership will give our team and our clients that added advantage to take F45 West Murfreesboro to the next level. We know F45 will be an amazing addition to Coach Burt's full-body approach to self-improvement. There are such similar beliefs and great alignment between the two companies," The Knights said.

F-45 has been the fastest-growing franchised gym in the world and attracted some of the top celebrities to not only work out there but invest there. The company has more than 1500 studios in 40 countries worldwide and is now reportedly worth roughly $634 million. F45 founder Rob Deutsch said in an interview the company had been searching for a strategic partner for more than two years before striking gold with the Hollywood actor, who "has so many traits that we feel align" with the brand.

Deutsch said the company may open up as many as 10,000 franchises in North America alone, while also seeing opportunity in Europe, Asia, and South America, as well as other projects like offerings on cruises and a software-based product for hotels.

Celebrity Actor Mark Wahlberg said, "I'm a fitness fanatic and I fell in love with F45 after I walked into a gym and saw people from all walks of life, all levels of fitness, working out together."  

F-45 is offering SIX workouts for free in a one week cycle to see and experience what everyone is talking about. Work out personally with Coach Burt during the week and see how Coach prepares for his days. After the workouts with him, he will be offering a session on mindset, building emotional toughness, and how to never lose your confidence again.

To learn more and schedule your free SIX days go here!