Local Around the World

Unlocking Global Recognition to Boost Engagement and Performance in a Diverse Workforce

Globalisation is a prevalent trend, which isn't something new. For many years companies have been operating in multiple countries and sourcing products and services from around the world. A 2021 report by the McKinsey Global Institute found that 65% of global economic activity involves cross-border flows of goods, services, finance, and data.

The landscape for global workforces has changed signficallnly in our post-Covid world. According to a 2023 Owl Labs report, 16% of companies globally are fully remote, meaning their entire workforce is distributed across different countries. The same report found that 63% of companies offer hybrid or remote-first options, indicating that a significant portion of their employees work from different locations worldwide.

Global no longer just means office locations in multiple countries.

Recognising and rewarding a diverse workforce worldwide presents unique challenges. Cultural differences, varying preferences, and logistical complexities can make creating a programme that genuinely resonates difficult for global organisations.

Choosing the Right Partner: What Your Organisation Needs

In today's global business landscape, a well-designed employee recognition programme is not just a nice-to-have; it's a strategic necessity. Many large, multinational corporations success will depend on localisation.

?“Localisation” is critical when operating globally and it goes beyond language, currency and supply chains to include culture, taxation, regulations, data privacy, digital ecosystem and more.

When selecting an employee engagement or performance improvement agency, global companies must consider several key factors. Here are questions that should be considered when choosing the right partner:

Expertise:

• Local Understanding:?Does the provider have a deep understanding of local cultures, customs, regulations, and economies? This can only be achieved through a physical presence in those regions.
• Behavioural Science:?Do they possess proficiency in behavioural science and human motivation principles to design inspiring solutions that deliver results worldwide?

Access:

• Direct Market Access:?Does the provider have first-hand knowledge of domestic brands that inspire engagement within each market?
• Local Supply Chains:?Can they leverage cultivated local supply chains to provide high-quality merchandise and experiences?
• Streamlined Fulfillment:?Do they offer in-country or in-region fulfilment to mitigate customs complexities and ensure timely delivery?

Savings:

• Extensive Rewards Marketplaces:?Do they have a vast selection of rewards, including duty-free options, to provide better value for program participants?
• Local Invoicing:?Can they offer local invoicing to allow clients to reclaim taxes and potentially save on their investments?

Relevance:

• Cultural Relevance:?Does the provider ensure that programme design is culturally relevant and resonates with employees across different regions?
• Local Support:?Do they offer operations and customer service in local languages and time zones?
• Innovative Technology:?Are their technologies aligned with local usability expectations and digital nuances?

Control:

• Supply Chain Control:?Do they directly manage the supply chain, mitigating the risks associated with third-party global fulfilment models?
• Data Compliance:?Do they strictly adhere to local and regional data protection and privacy regulations, such as GDPR and PIPL?

BI WORLDWIDE Case Study: People's Republic of China

China's digital ecosystem is unparalleled globally. It is characterised by sophisticated users, a distinct digital commerce and social interaction environment, and a tightly regulated landscape. Successful engagement in the Chinese market demands tailored localisation strategies, deep domain expertise, transformative digital innovation, and meticulous data privacy compliance.

For multinational corporations, China is a strategic but complex market. BI WORLDWIDE is uniquely positioned as the sole agency with a physical presence in Mainland China, offering comprehensive support and market access that extends to Hong Kong, Taiwan, and Macau.

Our Multi-Faceted Approach

Our localisation strategy encompasses transformative?innovations, including integration with China's dominant WeChat super-app and a bespoke merchandise marketplace that is entirely sourced, fulfilled, and hosted within China to cater specifically to the Chinese market.

Headquartered in Shanghai, our dedicated team operates within the commercial heart of mainland China, facilitating local operations and providing unparalleled access to vital supply chains.

We localise for maximum relevance and adoption.

Why this Matters?

Being local matters. This can often be overlooked in the early stages of programme design, only to later derail progress when local consideration need to be addressed.

BIW has offices and associates living in the regions and communities that we serve. We are part of the neighborhood and immersed in the culture. We are both citizens and consumers—staying abreast of regulations and policies that impact our clients and their programmes.

We are where you are. Which is critical in delivering a successful partnership and programme.

Our clients count on us to deliver for them locally, around the world

Ready to Explore Your Global Recognition Efforts?

Let's discuss how BI WORLDWIDE will help you build a recognition programme that celebrates your diverse workforce and drives meaningful results.

Connect with me today to discover the possibilities of Local around the World for your people.

#employeerecognition #globalworkforce #HR

BI WORLDWIDE we are in the business?of inspiration. We know how important it is for our clients to inspire people and deliver results.

As a global performance improvement agency, we specialise in Employee Engagement Programmes, Sales & Channel Incentive Solutions and Event Management Services. To learn more visit our BI WORLDWIDE EMEA website today.