LMS PPC + Custom Content = ?? | Find Out Why!

Content is one crucial tool that drives in more conversions, gets your brand leads, promotes you across various marketing channels, and spreads all the great words out loud for your brand.

No wonder it is something that can’t and must not be overlooked.

Similarly, the content that goes into making your PPC campaigns is crucial too. In fact, here are more insights into how custom marketing content contracts lead to PPC advantages for your campaigns.

Reasons Why A Custom Content Marketing Contract Boosts Conversion Rates And Brings Down CPL

Over the last decade, the world of internet marketing has become increasingly saturated.

Brands offering products or services in the same niche are finding it difficult to get the right customers, and marketing efforts are not yielding the expected results.

And then, the situation is worse in the case of online learning. LMS vendors are dealing with increased competition each day, and attracting potential LMS buyers is getting harder by the hour.

But, what’s the solution? For starters, here are the 4 ways in which a custom content marketing strategy can help LMS software vendors stand out.

1. Places You Higher In The SERPs

One of the most common and most desirable benefits of having a custom content marketing strategy is SEO.

As you or the agency that you hire work toward creating custom content for your brand, your audience will start relating to it on a different level altogether. This will show in your traffic analytics in the form of dwell time and bounce rate.

And all search engines reward low bounce rates and high dwell times with better search rankings.

Also, if you’ll keep the general ranking factors in mind while creating your content, your rankings will lift up.

2. Establishes Your Brand’s Authority

Content that is educational and helpful to an audience pays off by establishing brand authority.

If your audience or a part of it has been struggling to look for an LMS solution to a common problem and you come up with the right LMS feature, potential LMS buyers will always look up to your brand.

They may seek answers to more questions. They may go through your website and other content pieces, and they might even sign up for your newsletter. Clearly, content isn’t the king for nothing.

3. Works For Your Brand Awareness

Quality content shows the world what your brand is and how it can be useful for its prospects.

Every time a prospect looks for something relating to your industry and your brand’s name appears, you gain brownie points for the brand awareness that you just earned.

And then, even for your brand awareness campaigns, you’ll need marketing content that is spot on. So, save yourself the day and work for it.

4. Attract More Clicks With Better Text Copies

It’s a known fact that better titles attract more clicks. The questions where the ball drops are: “What kind of titles work best?” and “How can I create better titles?”

Well, thankfully, we have answers.

Speaking of what a better title means, it’s simply a title that intrigues the reader and compels them to click through.

For coming up with such titles, you may have to brainstorm. And to improve your good titles, you can even run A/B tests.

Try to make sure that the catch-phrase/hook of your title occurs in the first or the last three words. That’s where most eyes reach first.

The power of a custom content marketing strategy can be felt when your paid marketing efforts result in higher conversions and lower cost-per-lead.

This was the case with one of our clients who benefitted from a high conversion rate of 12.58% owing to the custom content that was specially created keeping their requirements in mind.

With over 6K unique clicks received, their CPC was kept at a low of $2.44 which made their overall marketing effort a resounding success.

What discourages some eLearning marketers from creating content is the fact that it takes time to build up.

With eLearning Industry’s editorial calendar and research methods, custom content like eBooks and articles perform better over time, especially as your content begins to rank organically. And the best part, you don’t have to work for any of it.

PPC + Custom Content = Higher Conversion Rates (Real Cases)

Why Did These Vendors Succeed?

Content marketing takes time to build up and starts off small.

LMS software vendors can benefit from custom content marketing campaigns. It is crucial to create multiple touchpoints (articles, eBooks, Webinars, etc.) for potential LMS buyers to convert.

Vendors who have shared articles, eBooks and webinars have reportedly reduced their CPL and this happens because LMS buyers get many opportunities to understand the vendor through their content.

eLearning Industry experts spend time understanding your ideal customer profile so that when we promote your content to our large B2B eLearning community we can organically attract the right audience.

Content can support a customer’s journey throughout the various stages of the sales funnel.

More content touchpoints usually help for a stronger influence on buyer’s decisions, stronger brand claims, and higher conversion rates, thus typically lowering the cost-per-lead across omnichannel efforts.

Custom Content Vs. No Custom Content

Creating impeccable marketing content is one of the biggest challenges which pulls down most LMS software vendors.

We at eLI understand this and thus offer custom content marketing services to our PPC clients. In this article, I talked about how this custom content for your PPC campaigns can help you in the long run.

You may find valuable:

1. Why A Niche-Specific PPC Platform Is The Better Option To Reach Your Ideal LMS Buyers
2. How Well Does Your LMS PPC Campaign Pay Off? Check Our PPC Statistics And Design Your Strategy
3. Ever Wondered How Client Reviews Can Positively Impact Your LMS PPC Campaigns?
4. Are Your LMS Software’s CTAs Killing Your Conversion Rate? Here's How To Fix It
5. Struggling To Maximize The ROI Of Your LMS PPC Campaign? Turn Your Marketing Efforts Into Success With These Tips?