Livpure, Nita and Akash Ambani, and other newsmakers this week
Livpure media, creative accounts up for grabs as brand plans 100% hike in marketing spends
Livpure, a leading brand in water and air purification, is currently expanding its media strategy and both creative and multimedia accounts are up for grabs. Last month, Livpure secured Rs 233 crore from M&G Investments and Ncubate Capital Partners to accelerate category expansion, product development, and market presence in the home segment.
I&B sector received Rs 3,374 crore in FDI in Q1
Between April and June 2024, the Information & Broadcasting sector, including print media, saw substantial FDI inflows amounting to Rs 3,374.73 crore. Within this sector, Radio Broadcasting attracted Rs 2,839.60 crore, while the Films & Advertisement segment received Rs 535.13 crore. The inflow this fiscal marked a 31% decline from last year, which saw Rs 4,893 crore in FDI. https://www.exchange4media.com/media-others-news/ib-sector-received-rs-3374-crore-in-fdi-in-q1-highest-from-walt-disney-report-137480.html
Influencer marketing poised to touch Rs 10,750 cr by 2027: Influencer.in
India’s influencer marketing industry is poised to hit Rs 5,500 crore in 2024, according to the Influencer Marketing Report 2024 from Influencer.in, reflecting the growing importance of social media creators as brands increasingly allocate significant portions of their marketing budgets to influencer campaigns.
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Nita and Akash Ambani join Viacom18 board ahead of merger with Disney
Ahead of the much-anticipated merger of Reliance Industries' (RIL) Viacom18 and Walt Disney's Star India, Founder and Chairperson of Reliance Foundation and a Board member of Reliance Industries Nita Ambani and her son Akash Ambani have joined the board of Viacom18, a media company owned by RIL and Bodhi Tree Systems, as per sources.
DTH operators paid Rs 692 crore to MIB as licensing fee in FY23-24
The Ministry of Information and Broadcasting collected Rs 692 crore in licensing fees during the financial year 2023-24 from the four existing Direct-to-Home (DTH) operators, based on the current rate of 8% of Adjusted Gross Revenue (AGR). This substantial revenue underscores the industry’s compliance with existing regulations, while simultaneously highlighting that TRAI's recommendation to lower the licensing fee to 3% has been overlooked.