Living in a state of continuous partial attention is bad for business
Every moment of every day screens and people are vying for our attention. When you are on the phone or sitting with someone and your phone beeps with a notification about a text or social media post it distracts you and your attention from the person you're speaking with or sitting across a table from. This happens when we are at work, at home, essentially every waking hour. I recently heard someone use the phrase "continuous partial attention." It struck me because it seems to be the current default state of being and it is a problem in our professional worlds.
This modern affliction, the state of perpetually dividing attention between multiple information streams, is a pandemic in our hyper-connected business environments. You know this because we all have seen the executive who scans emails during meetings or, in my professional world, the attorney who toggles between brief writing and instant messages or social media posts. In these types of situations, we all are engaged in a productivity charade that ultimately diminishes our performance.
The cognitive toll this has on us is profound and insidious. We don't need to do research to know that that our brains can't truly multitask complex functions. The constant context-switching depletes our mental resources, degrades decision quality, and paradoxically extends the time it takes each of us on on work related tasks. I've seen deals complicated by misunderstandings that occurred during "half-listening" sessions and witnessed brilliant legal minds craft subpar arguments because their attention was fragmented across too many priorities.
To me, the most concerning aspect of this is how attention fragmentation erodes our professional relationships. When you're physically present but mentally scattered, you communicate a clear message to whoever you're with, be it colleagues or clients that something else matters more than them. I've witnessed the partner who nods while eyeing their smartwatch or the associate who responds with delayed comprehension because they were mentally elsewhere. These behaviors damage trust, team cohesion, and firm culture. True presence, which is the kind that builds reputations and relationships, requires sustained, undivided attention that signals genuine engagement and respect.
The solution to this state of living in continuous partial attention isn't technological but behavioral. I try to do what I call "attention budgeting" in my practice where I allocate focused blocks of time for deep work and creating physical and digital environments that support sustained concentration. For me it results in better work product, relationship depth, and personal satisfaction. And I tell you that it's not easy for me to stay focused like that either. But I do believe that in a business landscape where attention is increasingly a scarce resource, the ability to deploy it strategically and completely represents the ultimate competitive advantage.