Living in a post factual world: the challenges for Media
I have been in the media world for nearly four decades. I have been fortunate enough to have worked with some of the finest writers, photographers and videographers in the sports media world. I can honestly say that, around the world, there are high quality journalists, who want to tell the truth, and who do tell the truth. There are also some, who get, how shall I say, carried away in the heat of the moment, and forget what their responsibility is to their readers and to themselves. The late Bert Rosenthal taught me a great lesson on doing interviews. His comment was, " If I interview with you, you have one chance to lie, and it better be a good one, because you lie to me, I know that you are a liar."
The late James Dunaway, one of my largest influences, told me stories about working for ad agencies, and then freelancing for six decades. James edited me for fifteen years. It was not a pretty process, but I learnt to write simply and honestly. I never thanked him enough. I wish I had one more time to drink and learn from James. I miss him very much.
We are in a revolutionary time in media. Facebook is not media, it is entertainment. Until Facebook takes true responsibility for its content, until it stands up for what is honest and what is not, it besmirches the notion of free and honest media. Facebook, twitter, Instagram, Pinterest, Snapchat are wonderful social media applications, however, both consumer and media worlds are confused. What is real and what is not?
I have covered nine Olympic Games and fifteen World Championships. I have enjoyed each and everyone of those events. Interesting note, before each and every Olympics, I have read, in regular media, how the Olympics would a) never be completed, b) there would be repercussions, for public, for athletes. And, in the end, all of them were completed, with all of the human frailties shown.
Humans are imperfect beings. Sports are nearly a modern religion. Olympics are a religion. After World War 2, the 1948 Olympics were a godsend. Stories of Bob Mathias, the nineteen year old decathlon champ, Fanny Blankers-Koen, the Dutch housewife who shocked and entertained the crowd. Henry Eriksson, of Sweden won the gold medal in the 1,500 meters, in the cold and rain that day, when any of three Swedes could have won the 1,500 meter final. The theatrics of that final is what makes sport so wonderfully exciting.
Modern politics are acerbated by social media that makes money whether content is true of false. Much of the content is incendiary. Such was the situation in both Brexit and recent U.S election. Outright lies abounded on both sides of the political spectrum. Social media was not a help, but a hindrance. Social media only shows readers like minded content, whether it is true or false. Don't get me wrong, in both Brexit and with Mr. Trump, there was a long, simmering frustration by majorities in both countries that were capitalized on by the winning sides. That's politics.
Modern sports has similar issues. Doping in sports has been part of the sporting scene since the Ancient Olympics. In the 1904 Olympics, several of the top finishers were given a combination of strychnine and egg whites, at 22 plus miles, to help them finish in the heat and humidity of Saint Louis. The actual winner, Thomas Hicks, was given strychnine and eggs twice, plus brandy once, before he finished the race. He was in terrible shape, as officials had restricted liquids during the marathon, to see how it affected the athletes.
Today, modern sports is rife with doping. It seems to me, however, that the IAAF, tracks governing body, the imperfect body that governs athletics, is trying to battle doping with its battle with the Russian Athletic Federation and the IOC. This may be our last chance to control doping in sports. I pray for their success. I also pray that the IOC pulls its proverbial head out of its backside, and stops compromising the Olympic movements' future.
Today, I cover thirty-five to forty events a year. We do them live, via Facebook, twitter, Instagram as well as pre- and post-race comments on the events. We also use video, thanks to our partnership with The Shoe Addicts. Video has become a strong part of our story-telling. At the end of the day, we are story tellers, and the platforms provide us additional tools to tell our stories better. All of our stories are available, whether video, content, photo assets, audio via mobile. Mobile is king in this day and age, but websites, blogs and social media are key communication tools.
James Dunaway always reminded me that we were story tellers. I never got it until the past few years. Our only way to survive in the modern media world is to focus on the story telling. What taught me about story telling? Writing daily on a blog, RunBlogRun, for the past decade. Writing, like running, fishing and painting, three of my other favorite activities, gets better with practice.
In a time when we need honest media more than any time in recent history, we have belittled its value. I am still trying to find out how to make those media platforms work together to entertain and educate our readers.
Let me know if you have suggestions or observations on how to make athletics media work in this modern post factual world.
Until then, I will continue my athletic pilgrimage.
Well said Larry. Continue.
Principal Consultant at IncubatorU transforming teams for exponential success
8 年Great article Larry! I have always enjoyed your writing and story telling in the sport. Keep it up!