Livestreaming as a Source of Income: Lessons from Lipstick King in China

As a founder, I'm always on the lookout for innovative ways to generate income and grow my business. Recently, I came across the story of Lipstick King, a Chinese beauty brand that has successfully leveraged livestreaming as a key source of income.

Who is Lipstick King?

Austin Li Jiaqi, known as the “Lipstick King,” is a trailblazer in the world of live streaming and e-commerce. His journey from a shop assistant to a social media phenomenon showcases the transformative power of personal branding and digital marketing in the beauty industry.

Early Beginnings

?Born in Yueyang, Hunan province, Li Jiaqi’s early interest in dance led him to Nanchang University. Although he didn’t complete his degree, the skills and confidence gained would later become instrumental in his live streaming career.

Rise to Fame

?Li’s career took a pivotal turn in 2017 when he started live streaming on Taobao. His unique approach to selling—applying hundreds of lipsticks in marathon sessions—captivated audiences. His record-breaking feat of applying lipstick four times in 30 seconds earned him a place in the Guinness World Records and the moniker “Lipstick King.”

How does Lipstick King use livestreaming?

Lipstick King uses livestreaming to connect with its audience, showcase its products, and drive sales. Here are some key strategies they use:

1. Interactive Content: Lipstick King creates interactive content that encourages audience participation. They often host live Q&A sessions, product demos, and giveaways to keep their audience engaged.
2. Product Showcase: The brand showcases its products in high-quality, close-up shots, allowing viewers to see the products up close and personal.
3. Behind-the-Scenes: Lipstick King gives its audience a glimpse into the brand's creative process, showcasing how products are made, and sharing behind-the-scenes stories.
4. Influencer Collaborations: The brand partners with popular influencers and beauty experts to promote its products and reach a wider audience.
5. Exclusive Offers: Lipstick King offers exclusive discounts, promotions, and limited-edition products to its livestreaming audience, creating a sense of urgency and encouraging viewers to make a purchase.

Lessons from Lipstick KingAs a founder, I've learned several valuable lessons from Lipstick King's success:

1. Engage with Your Audience: Livestreaming is all about building a connection with your audience. Be authentic, interactive, and responsive to their needs.
2. High-Quality Content: Invest in high-quality equipment and editing software to ensure your content looks professional and engaging.
3. Be Consistent: Regularly schedule livestreams to maintain a consistent presence and keep your audience engaged.
4. Collaborate with Influencers: Partner with influencers and beauty experts to expand your reach and credibility.
5. Offer Exclusive Content: Provide exclusive offers, promotions, and products to your livestreaming audience to create a sense of urgency and encourage purchases.

Livestreaming is a powerful tool for generating income and growing your business. By following Lipstick King's strategies and lessons, you can create engaging content, build a loyal audience, and drive sales. Remember to stay authentic, interactive, and responsive to your audience's needs, and always be willing to adapt and innovate.

What are your thoughts on livestreaming as a source of income?

Share your experiences and tips in the comments below.