Livestreaming-an alternative to zoom and video conferencing

Holding big events is no longer simple with Covid -19 rules still in place. You will need a bigger venue because of social distance, hand washing stations and sanitizers available at every turn, not to mention spraying the venue with disinfectants prior to the meeting. All this can be a lot and costly, the next logical move is to use Zoom services, however if you are holding an Annual General Meeting (AGM), a burial or Wedding, it will be tricky to fix all the attendees in a zoom meeting so that they can be present to witness. This begs the famous question “In whose hands are we safe?”

We are safe with Livestreaming! A recent report(?https://myniusline.com/how-businesses-are-communicating-during-the-pandemic/) clearly illustrates the growing influence of livestreaming services in communicating with a big audience in different geographical locations. The force behind this widespread interest in livestreaming is the benefits and convenience that comes with it. Some of the benefits of livestreaming include:

• It can be very engaging
• You are reaching out to a real-time audience who have opted-in to watch
• You can control your message
• It can lead to a longer view-time on your YouTube channel which you can monetize
• Platforms like Hangouts on Air can lead to an engaged audience sharing that content
• You can mine real-time statistics to see how that content is performing for you as it airs

Everything is not all perfect though, there are some huddles that comes with livestreaming such as:

• Quality, this includes the quality of audio as well as the image, poor quality is a serious issue which must be addressed
• Dubious Internet quality, without proper internet infrastructure, your audience is left with a spotty stream, or no content at all and this could tragic!
• Branding, you need to make the attendees aware that its your livestream. You achieve this through customized, unique and authentic branding. Create a fully branded stream.
• Connecting the two audiences. One of the biggest challenges is finding a meaningful way to connect the in-person audience with the virtual audience.
• Engagement. Woof! Engaging your audience in a meaningful way during a livestream can be a huge channel. You need to think about this even before the livestream.

The aim of this article is to solve business problems; hence the article is not going to leave you with problems without solutions. All the above problems can be solved by having an experienced team (https://niuslinemedia.com/) handle the livestream. All the problems from streaming in high quality videos, good internet connection and driving engagements can be done with one team, you just have to focus on the meeting/event, it’s called “Choosing your struggle”. You have the link to kick start or hance your livestreaming experience, click on it and browse through. Enjoy the festivities.