Live streaming: What it is and how to use it in your campaigns
With more platforms than ever, social media strategists are trying to find ways to engage with their audiences. Live streaming is one of the best ways to do so, with 37% of social media users finding it the most engaging form of in-feed content. By learning what live streaming is, what platforms use it and how to use it, you’ll become a pro in no time.?
What is live streaming?
Live streaming occurs when an account shares a video in real time. Viewers can like, comment and share the stream as it progresses. Streaming is also popular, with 27% of internet users watching live stream content weekly. While most social media posts are created ahead of time, live streams are uploaded as they are filmed.?
What platforms can stream?
Most social media platforms have incorporated live streaming, including:
Each platform has different streaming rules, so check each platform’s stream policies before starting the stream.?
Why should I live stream?
To answer questions and receive feedback.?
When live streaming, viewers can type their questions and comments in real time. This allows you to see the comment and respond immediately. You can also get feedback through polls and likes.?
To boost your audience.?
Some platforms allow multiple accounts to host a live stream. When hosting with another account (influencer, industry leader, etc.), their followers receive a stream notification, increasing your potential audience.
领英推荐
How can I incorporate live streaming into my social media campaigns?
Set clear goals.
Like with any content, you need clear goals supporting your live stream. Consider the following:
Plan and practice.
Unlike other content, live streams can’t be edited during the production process. Have your team practice the stream in advance to reduce the risk of mistakes.
Use high-quality equipment.
If you have blurry or dim equipment during your stream, viewers may see it as unprofessional and leave the stream early. To prevent this, invest in equipment like cameras, microphones and lighting.?
Engage with the audience.
Live streams offer a more direct form of two-way communication compared to other tactics. Throughout the live stream, read and respond to comments to show viewers that you care about their feedback, boosting engagement.
Reuse the stream.
While platforms like Instagram and TikTok allow you to download your live streams, other services can help you use the clips from the stream in other content. You can use this content for many reasons, like posting a recap or using clips in future campaigns.
Now that you know more about live streaming, the platforms you can stream on and best practices for live streaming, you are on your way to becoming an expert. Share your tips for live streaming in the comments to help others become an expert as well!
Associate Account Manager @ Thomas
8 个月This is such a great article! Live streaming is an awesome way to connect with your audience on a deeper level. It lets you interact in real-time, which feels more immediate and authentic than pre-recorded content. With live streaming, businesses can build stronger connections and create a sense of community with their audience, which is so important for growing their presence.
Accelerated Master's Student Studying Public Relations and Entrepreneurship I Networking I Brand Visionary, Collaborator, & Strategist
8 个月Interesting article Alison! Live streaming is a great example of audiences' active participation in social media. Live streaming communicates directly with viewers and allows them to contribute directly to the conversation or topic. Another benefit is that individuals get to witness who you are. Live stream builds brand personality and cultivates authentic relationships.
Marketing Coordinator at Freddy's Frozen Custard
8 个月Great article! Live streaming is a great way to engage your audience and foster a personal relationship with the consumer. Real-time engagement is valuable because you can build connections and open the floor to discussions.