Live sports broadcast challenges: Media company perspectives

Last week, I published here a very interesting analysis of the company Altman Solon , discussing the challenges of sports broadcasting from the fans' perspective.

Today, I am sharing additional data from the research conducted by the company in 2023, from media companies′ perspective.

Personalization and Content Diversification

Media companies need to focus on content personalization to retain and expand their impact among fans.

The same applies to content diversification, aiming to meet the increasingly fragmented and demanding fans interests.

Technology as a Strategic Driver

One of the crucial points for the development of the industry is the increased use of technology to engage and entertain sports fans.

Content Monetization, the Next Frontier