LIV Golf Pros Endorsement Scores Drop Since Joining Tour

Recent numbers from E-Poll Market Research’s?E-Score Celebrity?show the new?LIV?golfers?Negative Appeal?has increased since joining the tour. Their decision to join?LIV?Golf?has been met with widespread pushback while many other players remain loyal to the?PGA.

The Saudi backed?LIV Golf Tour?has taken on the venerable?PGA?by luring some of the top golfers with higher payouts for their unique tour proposition.?Greg Norman’s LIV Golf Tour?has attracted big-name golfers like?Phil Mickelson,?Brooks Koepka, and?Bryson DeChambeau. Add to the mix the recent endorsement of?Donald Trump?and you begin to see some strong public opinions starting to form.

Losing Endorsement Potential??

As?Greg Norman?continues to dismiss criticism about his new golf league, golf professionals who are joining?LIV?see a decrease in?Endorsement Scores. This trend is especially evident in professional golfers?Phil Mickelson,?Brooks Koepka, and?Bryson DeChambeau.?

On the other hand,?Tiger Woods?recently lead a meeting among current?PGA?professionals to rally support for the?PGA, find ways to strengthen the tour, and be more enticing to the public and up and coming golfers.

To learn more about these or other E-Scores, please contact?[email protected]?.

The surveys were conducted among respondents who reside in the US: Phil Mickelson- June 11, 2021 among n=1,160 persons 13+ (Pre-LIV)/July 1, 2022 among n=1,192 persons 13+ (Post-LIV) , Greg Norman- October 19, 2020 among n=1,090 persons 13+ (Pre-LIV)/August 4, 2022 among n=1,211 persons 13+ (Post-LIV) , Brooks Koepka- February 22, 2021 among n=1,057 persons 13+ (Pre-LIV)/July 28, 2022 among n=1,199 persons 13+ (Post-LIV) ,?Bryson DeChambeau- August 30, 2021 among n=1,178 persons 13+ (Pre-LIV)/July 1, 2022 among n=1,193 persons 13+ (Post-LIV) For more information about this survey and other celebrity research, please contact?[email protected]?.?

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E-Poll Market Research is a full-service consumer research company helping entertainment and agency clients make better decisions in a complex digital media environment. E-Poll's innovative E-Score??Product Suite harnesses consumer research and provides turnkey solutions on marketability, celebrity endorsements, advertising effectiveness, and brand tracking.

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