??? Littledata News: Google Analytics 4: Have you set up your tracking yet?
Littledata
To make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth.
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Newsletter 6.19.23
Welcome to this week's edition of Littledata News. Our bi-weekly dose of ecommerce and data. This newsletter is subscribed to by thousands of industry pros including agencies, technology partners, and merchants who put data at the forefront of their marketing strategies.?
In this week’s edition of Littledata News, we will touch on:?
You can always scroll to the bottom for a nifty ai summary ?
Google Analytics 4: Have you set up your tracking yet?
?Time to groove to the beat of Google Analytics 4! We know it sounds like we're repeating ourselves, but seriously, now's the perfect moment to hop on board. Don't worry, setting up a new property is a breeze, and Google has gotten pretty good at explaining all the cool new features in GA4.
But here's the exciting part: lots of brands are taking a clever shortcut to implement this connection. Enter Littledata's shameless plug! We've built a nifty Google Analytics 4 connection using server-side technology. We've been masters at stitching together client-side and server-side data for ages, helping merchants transition smoothly for over a year now.
Okay, so the switch to event-based tracking had some folks in a tizzy, but fear not! With improved filtering, nifty reporting in explorations, and fresh features popping up, even DTC brands are starting to feel right at home.
Sure, there's still a lot we don't know about Google Analytics and how it'll affect those used to Universal Analytics. But hey, you can't control what you can't measure, right? If you're rocking Shopify or BigCommerce platforms, we've got an invitation for you: Instantly?Install our connection, no strings attached, and enjoy 30 days of pure data bliss. Get a complete view of events, conversions, and the customer journey, empowering you to make killer data-driven decisions.
So come on, let's groove with GA4 and jam to the rhythm of valuable insights!
A great place to grab info on GA4's FAQs is the?Littledata HelpCenter
?? Partner Spotlight ft. Source Medium
You've heard it said, "a match made in heaven". Well, this new mash-up between Littledata, Source Medium, and Google Analytics 4 is no exception. We track it—they report it—using your existing connections and tools. Helping you fill in the attribution gaps and report on the full marketing mix. Not to mention eliminate manual spreadsheets!?
With Source Medium and Littledata you get:?
?? Articles worth reading
Dive into one of our recently published articles—Littledata is not only a data platform for modern DTC brands but provides weekly articles and updates on all things data and strategy:
领英推荐
Looker Studio Ecommerce Report for GA4 (copy & use)
Brands are leveraging their ecommerce data in GA4 by connecting their property and data stream to Looker Studio. Which is free to use! Our team pulled some of the most commonly used reports together for merchants. You can get and use the following reports today:
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Copy, use, and share with your pals!?
Event season is here! Thanks to?Kaila Zimmerman?for hosting a fantastic panel at the?Yotpo?event in NYC with our agency partners?Fireside,?Verbal+Visual?and?Avex E-commerce. Special thanks to?Drew Himel?for the shoutout on stage. Littledata loves helping Fireside merchants get accurate data in GA4.
Press Release: Leading Ecommerce Data Platform Expands Integrations to Empower Modern DTC Brands
[LONDON, UNITED KINGDOM, JUNE 12, 2023] – Littledata, a G2 leader in data for modern direct-to-consumer (DTC) brands on Shopify, is excited to announce the expansion of its server-side tracking to popular social platforms, including Meta, TikTok, and Pinterest.?
This move reinforces Littledata’s commitment to providing DTC brands with exceptional customer tracking and collection capabilities to fuel their business growth and achieve remarkable marketing success.
?? What's on the horizon
Partnership program that knocks your socks off and enables a better experience and service for shared customers
New courses and templates to help you put your data into action
Events?where we can meet up, chat, and learn more about your brand
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Wrapping it up - AI Summary
?Littledata News covers ecommerce and data, including Google Analytics 4, Littledata's server-side tracking, Looker Studio Templates now available, and Littledata's social tracking expansion.
Articles worth reading include Littledata's use of Shopify's Web Pixel, GA4 integration for Yotpo Subscriptions and Yotpo SMS, and a segment recipe for building an effective win-back campaign with Shopify and Klaviyo. Littledata also announces its expanded integrations with Meta, TikTok, and Pinterest.
Until next time,
Blake and the Littledata Crew