?? Littledata News: GA4 + Shopify Tools
Littledata
To make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth.
Newsletter 5.22.23
Littledata is moving into a whole new season of excitement by launching several new integrations and updating core functions of our plug-and-play?GA4 Integration. Making it even easier for you to get accurate data in the tools you already use as a DTC brand.
In this week’s edition of Littledata News, we will touch on:?
? You can always scroll to the bottom for a nifty ai summary
?? Shopify ecosystem
?280 billion dollars, does that sound like a sizable number to you? That is the business activity reported from Shopify’s new?beta entrepreneurs index?for all the funds generated in their ecosystem! Head over to their page to learn more about the jobs created, the fastest-growing countries, and even what states in the U.S. are thriving.
???? TikTok is here y’all!
Holy smokes we are excited about this one. Our product team of data ninjas is always on the prowl for the next big thing for merchants. Day to day they are onboarding new customers, reacting to industry or platform updates from Shopify or BigCommerce, and improving Google Analytics 4 capabilities.
So, when they get to launch something new for Littledata’s loyal customers we celebrate. You can?learn more here, but in short, when you use Littledata’s app to connect your Shopify store directly with server-side tracking you prevent any missed events that might occur through the limitations of native tracking (without our app).
You also tell TikTok’s system on how to optimize, target, and reach those ideal customers through audience building.
?? Articles worth reading
?Littledata continues to be a source of truth for our customers and partners. Here are a few of our recent posts we implore you to check out this week:
领英推荐
Some of our Romanian-based crew grilling out!
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?? What's on the horizon
Connect with our team at?some upcoming events
We are launching?advanced tracking integration this week with Yotpo?
Pinterest connection coming soon!?
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Wrapping it up - AI Summary?
Littledata has launched new integrations and redesigned parts of their app to make it easier for DTC brands to get data in the tools they already use.??
New updates make it even easier for Shopify stores to connect directly with server-side tracking to prevent missed events and optimize audience building.?
Be sure to check out the articles above on win-back campaigns, Facebook Conversions API, increasing AOV, and opting out of GA4 auto-migration.?
Littledata is launching advanced tracking integration with Yotpo and a Pinterest connection soon!
Until next time,
Blake Wisz and the Littledata Crew