The Little We – a sweet character that stands for great values
Cristina Angelucci
Senior international expert in Licensing, Entertainment, Animation, Publishing, Media, Digital, trade event organization, conferences and everything around. Publisher of #LicensingMagazine and #EuropeanAnimationJournal
The Little WE is more than just a character in a children’s book – it is the embodiment of one of the most essential aspects of our human coexistence: the sense of WE.
This feeling of togetherness is the foundation for strong relationships and can be found in various parts of our lives, such as in families, friendships, workplaces, sports teams, or even in society as a whole. Wherever people meet with care, respect, and kindness, the Little WE comes to life.
The beloved book series, published by German Carlsen Verlag GmbH , features this little green creature, which personifies the sense of WE and captures the hearts of both children and adults alike. The Little WE symbolizes the feeling of belonging, appearing in places where people care for each other. It grows stronger when we treat one another with kindness, compassion, and understanding. It lives in our hearts, making sure that no one must feel alone, providing a sense of security and warmth.
The Little WE is delicate – it shrinks when conflicts, bad moods, or misunderstandings take over. In those moments, it may seem as though the WE has disappeared entirely. That’s when we must work together to find it again. It needs love, kindness, and maybe a little comfort to return to its full strength.
The Little WE has incredible powers. It helps children become braver, allowing them to overcome major obstacles. Moreover, the WE connects people across differences and divides, creating bonds between them regardless of background or perspective.
The Little WE also has a fun side. It enjoys simple pleasures like flowers, music, and dancing. Yet it needs care and attention to thrive. The key ingredients for helping the WE grow are love, active listening, and the willingness to forgive.
With its charming illustrations and clear messages, The Little WE provides children with a simple, yet powerful, way to understand the importance of empathy, encouragement, and unity. Its stories resonate with readers of all ages, reminding us all of the importance of taking care of each other. Ultimately, The Little WE shares a universal message of love, solidarity, and the power of community. It reminds us that we are always stronger when we stand together, and that by nurturing our WE, we can overcome anything life throws our way.
Read the interview about The Little WE with Angela Schaaf de Lavado, Senior Rights Manager Merchandising at Carlsen Verlag!