Little Red Evie and the Big Bad Sales Wolf?-?A Tale of Trust Over?Trickery
Warwick Brown
Unlocking key account managers potential to fuel explosive customer revenue and retention growth
A spine-chilling howl pierced the air as Little Red Evie wandered through the dark, foggy forest. Glowing yellow eyes appeared, followed by a towering Big Bad Sales Wolf, fur bristled and fangs dripping.
“And where might you be off to, little lady?” he roared, claws swiping at the quivering girl’s cloak.
“T-to my client G-g-grandma Savvy’s cottage to sell some stuff” Evie squeaked.
“Not without my help, you won’t!” the Wolf boomed. “You must be ruthless to make the sale. You must use every underhanded trick to trap gullible clients before they escape! Now repeat after me: ‘Full steam ahead, trample them instead!’”
The terrified girl stammered his cruel rhyme back to him as the Wolf’s hot breath fogged her face.
“Be bold, stay cold, strike gold!” howled the Wolf.
Trembling, Little Red Evie complied, chanting the manipulative mantra as she ran toward Grandma’s cottage, pursued by the Wolf’s menacing yellow-eyed gaze
A flock of chirping birds scattered as Evie burst into Savvy’s cottage, pitching wildly:
But sweet Grandma Savvy shook her head calmly. “Child, those tactics will not work here,” she warned. Evie ignored her, intent on getting the deal.
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The Wolf scratched furiously at Savvy’s windows, incensed to see his prey resisting Evie’s schemes.
Frightened by the Wolf, Evie kept pushing, determined to get the sale:
Grandma Savvy patiently replied, “Built on trust, our bond will grow in time. Be patient, dear.”
Exhausted and no closer to clinching the deal, Evie reflected on Grandma Savvy’s wise words.
So Evie began asking gentle questions to understand Grandma Savvy’s needs. Building trust and being helpful unlocked custom solutions that were mutually beneficial (and led to a hearty upsell!)
Evie skipped home, contract in hand, and left her heavy basket of sales tricks behind, never needing them again.
The Big Bad Sales Wolf had learned the hard way that manipulation could not compete with genuine care and that partnership blooms far sweeter fruit than coercion ever could.