Little Red Book (RedNote) reaffirms Value China as Official Partner in Europe

The partnership between Value China and Xiaohongshu (also known as Little Red Book or RedNote) has been renewed, making Value China the sole company with Italian and European management as a Cross-Border Agency.

This recognition highlights our commitment to supporting Western brands in the Chinese market.

A strategic partnership since 2023

Since 2023, Value China has worked closely with Xiaohongshu (RedNote) to help Western brands connect with and engage Chinese consumers through impactful communication strategies.

Xiaohongshu, a leading platform for millions of Chinese users seeking inspiration, advice, and high-quality products worldwide, has become an essential marketing channel for international brands. Leveraging our expertise, we’ve established ourselves as a strategic partner for European companies aiming to succeed on this influential platform.

A cross-disciplinary team at Value China

A key factor behind our successful collaboration with Xiaohongshu is our highly skilled team. Comprising specialists in digital marketing, international branding, copywriting, and graphic design, our professionals ensure each project is tailored to our customers’ unique needs.

This dedication has allowed us to execute innovative and distinctive RedNote campaigns, further solidifying our partnership's value. Each project contributes to our growing expertise in marketing on this platform.

Strengthening the partnership in 2024

Our partnership with Xiaohongshu continued to grow and strengthen in 2024. Our China-based team collaborates daily with Xiaohongshu’s operational headquarters, gaining competitive insights, participating in advanced training sessions, and refining strategies for our clients.

Key Highlights of 2024

• In March, we hosted “Xiaohongshu Meets Italy: Shaping the Narrative of Italian Excellence” in Milan, where Little Red Book executives shared insights into how Italian brands can succeed on the platform.
• In May, at the Netcomm Forum, Value China was chosen by Xiaohongshu to represent the platform, showcasing its transformative role in online shopping.
• In October, our team partnered with Bocconi Alumni Shanghai and Xiaohongshu for an exclusive event, providing actionable insights and tools for navigating the Chinese market.

Year-round, a series of sector-specific webinars co-hosted with Xiaohongshu managers explored the platform’s potential in industries such as tourism, food & beverage, and interior design.

We were invited to the 2025 WILL Business Conference, Xiaohongshu’s flagship event, where we gained exclusive insights into upcoming features, yearly performance highlights, and innovative tools like the platform’s “seeding” capabilities, a unique mechanism to influence consumer choices in China.

Looking ahead to 2025: goals and opportunities

The renewal of our partnership with RedNote provides a solid foundation for continued growth in 2025. Our key objectives include:

• Service expansion: broadening our offerings to keep pace with evolving market trends and platform innovations.
• Elevating European brands: Crafting strategies and content that spotlight the excellence of European brands, with a focus on luxury and craftsmanship.
• Deepening collaboration: Strengthening our relationship with Xiaohongshu through enhanced strategies and further our team’s expertise development.

The official partnership between Value China and Xiaohongshu represents a landmark achievement in European digital marketing. It cements Value China’s role as a key partner for the platform in Italy and Europe and underscores our commitment to delivering innovative and authentic communication strategies for Western brands entering the Chinese market.

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Value China

Since 2019, we have supported the digital transformation of hundreds of companies operating in the Chinese market, adapting their digital approach to China. As a consultancy, research and marketing agency, we respond to all digital needs aimed at the Chinese market, differentiating ourselves through multi-sector expertise.

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