Little Known HubSpot Testing Secrets

To the HubSpot community… As a HubSpot user, you probably already know the power of workflow automation. But did you know you can take your email campaigns to the next level with A/B testing in workflows? One of my favorite features is the ability to run A/B tests on a series of emails sent by two different workflows, making it easier to optimize your messaging and timing. This lets you stack up different sequences of messaging at scale and compare results.

It gets even better…There is a tool called Seventh Sense that integrates with workflows and lets you do simple split tests or even 5-way MVT on virtually any attribute or element that your HubSpot instance can expose to a workflow. This has been helpful for me in the past for continuously optimizing the customer journey.