A Little Knowledge... #49

Welcome to A Little Knowledge #49 – our free weekly LinkedIn newsletter.

?? BULLETIN NEWS: Key insight from Music Ally Connect 2024

Music Ally's Connect conference took place last week in London, and it was full of fascinating insight from experts across the music industry. You can read our full?round-ups of both days – and some deeper-dives into a few key talks –?right?here?- but here's a few key moments:

• EVP, chief digital officer at Universal Music Group, Michael Nash, suggested in his keynote speech that he?predicted growth to more than a billion music subscriptions – with?at least 100 million from 13 developed markets that UMG is tracking, while more than 200 million will come from developing (newer) markets.
• The panel on streaming fraud?featured the co-CEO of music fraud analysis company Beatdapp?Morgan Hayduk who mentioned what they?thought the eye-opening scale of the problem is:?“We’ve looked at almost two and half trillion streams over the last calendar year,” said Hayduk. “We think that it’s up to 10% of all streaming that’s manipulated, that’s fraud… that’s a bit sobering.”
• Deezer CEO Jeronimo Folgueira was?interviewed by MMF CEO Annabella Coldrick, and he explained how the platform was now to focus on "quality over quantity… We want to remunerate people who bring quality, not just vast quantities of content every day.”

???Read our coverage in full?here.

?? Country Profile: South Korea shows strong growth in both physical and digital music

Country Profiles are one of our most popular and data- and insight-rich resources. Our reports are based on speaking to the people on the ground, and are packed with info you need to know.

In many ways South Korea is leading the global business, exporting both talent and knowhow; in others, it is a unique market, whose conditions are unlikely to be replicated elsewhere.

• South Korea is unique in the global music business for the strong growth of both its physical and digital music markets.
• According to Music Ally sources, recorded music revenue in the country grew by 14% in 2022, coming on top of a 17.5% increase the previous year.
• Streaming revenues in 2022 were up by around 6%, year-on-year, while physical revenue increased by an astounding 46%.
• And this has continued into 2023...

?? Subscribers can read the South Korea country profile in full here.??

?? MUSIC ALLY JOBS

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The latest and best jobs for the global music business, trusted by both top music industry companies and experienced professionals on top of their game.

Are you looking for a job? Click here to see the full list of vacancies!

?? A LITTLE SOMETHING EXTRA...

?And finally… our daily Bulletin newsletter is loved by subscribers for its instant industry analysis - but secretly, the part they like most is the ‘A Little Something Extra’ section at the bottom of the email. Here's a few of the best recent links:

• Fonts in conversation.
• Zoo news: "We’ve put eight really, really offensive, swearing parrots with 92 non-swearing ones." This surely can't end well.
• One company going above and beyond in its efforts to get out of paying compensation for laying off staff.

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This is only a glimpse into this week's The Knowledge newsletter – subscribe for FREE?and every Friday it’ll arrive in your inbox with:

??Exclusive access to selected courses in our LEARNING HUB; ????The best new platforms in TOOLS;??? Highlights from our latest COUNTRY PROFILE REPORTS;?????Some great and/or strange music in SOMETHING 4 THE WEEKEND; ?? A look back in TIME MACHINE; ?? The Music Ally Focus PODCAST; and????more links to our favourite unusual stuff in A LITTLE SOMETHING EXTRA.