A Little Knowledge... #48

Welcome to A Little Knowledge #48 – our free weekly LinkedIn newsletter.

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?? BULLETIN NEWS: Taylor Swift’s 2024 streaming start: $5m of payouts from Spotify alone

The Weeknd ?nailed the first big streaming milestone of 2024 when ‘Blinding Lights’ became the first track to reach 4bn Spotify streams.?Taylor Swift?has followed up with her own Big New Number:?more than 1bn Spotify streams?in the first 12 days of 2024:

• That’s according to various?streaming data and charts accounts ?on social media, with the stat then picked up by Swifties
• It rings true though: when Spotify launched its annual Wrapped campaign in late November 2023,?Swift was its top artist with more than 26.1bn streams ?on its service in the year to date. That’s around 2.37bn streams a month, which (almost) neatly tracks to 1bn in 12 days.
• Money maths time! According to law firm Manatt, Phelps & Phillips’?recently-launched streaming calculator , 1bn Spotify streams generates a payout to rightsholders of nearly $5.1m.
• That breaks down into $3.9m of sound-recording royalties; $597k of mechanical royalties and $571k of performance royalties.
• (And if you want some even bigger-money maths, the 26.1bn streams of Swift’s music in the first 11 months of 2023 would, per the calculator, have generated around $132.1m of Spotify payouts.)

???Read our analysis in full?here .

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??? TOOLS: Community activation and engagement with Kazm

Kazm seeks to provide a solution for marketers who struggle with activating and engaging the artist’s community holistically, rather than looking at each platform individually:

• Kazm has worked with brands before, and?recently announced its first?artist partnership with DJ James Hype
• The tool allows you to create a page that can be embedded, for instance, on an artist’s website – like in?this example on?James Hype’s site
• From there, fans start connecting – for example via email or SMS – and can start earning rewards for the various ways they engage with and support an artist
• They can be rewarded for most types of online actions you can think of – following or listening on Spotify, tagging on Instagram, leaving a comment on YouTube, chatting on Discord, buying merch, etc.

???Subscribers can?read more about how Kazm works, and what we like about it,?here .

?? MUSIC ALLY JOBS

?The latest and best jobs for the global music business, trusted by both top music industry companies and experienced professionals on top of their game.

Are you looking for a job? Click here to see the full list of vacancies!?

?? A LITTLE SOMETHING EXTRA...

And finally… our daily Bulletin newsletter is loved by subscribers for its instant industry analysis - but secretly, the part they like most is the ‘A Little Something Extra’ section at the bottom of the email. Here's a few of the best recent links:

• What one journalist learned from?selling a used pencil on TikTok Shop .
• Feast your ears on?the?world record holder for the Loudest Burp (Female) ?–?“louder than some motorcycles”.
• Google's?'Emoji Kitchen' ?lets you mash up two different emoji to create a new one. That said: LET US USE THE AUBERGINE YOU COWARDS!

This is only a glimpse into this week's The Knowledge newsletter – subscribe for FREE ?and every Friday it’ll arrive in your inbox with:

?? Exclusive access to selected courses in our LEARNING HUB; ????The best new platforms in TOOLS;??? Highlights from our latest COUNTRY PROFILE REPORTS; ?? ???Some great and/or strange music in SOMETHING 4 THE WEEKEND; ?? A look back in TIME MACHINE; ?? The Music Ally Focus PODCAST; and????more links to our favourite unusual stuff in A LITTLE SOMETHING EXTRA.