A Little Knowledge... #17

???BULLETIN NEWS:?New study explores music streaming's 'glocalisation' effect

In 2012, only one of the top 10 songs in Poland was sung in Polish. Ten years later in 2022, that figure had risen to eight. That's just one of the data points in?a new study of streaming 'glocalisation' published by economist?Will Page?and Audiomack researcher?Chris Dalla Riva.

• It explores the impact streaming is having on local artists and scenes in various European countries, including those where this trend is most evident (Italy, Poland, Sweden, the UK and France) and some where it's less present (Netherlands, Spain, Germany)
• However, there are nuances in the latter: 2022 was a sparse year for album releases from the biggest Dutch hip-hop artists, and the trend in Spain is less about Spanish artists than about Spanish-speaking artists?– for example the big Latin American stars
• The report talks about "a growing marketplace where power has been devolved from global record labels and streaming platforms to their local offices and from old linear broadcast models to new models of streaming which empower consumers with choice... one can envisage a flywheel effect where more domestic success by creators begets more domestic investment by global labels, which in turn drives more demand from consumers."

???Music Ally archive:?Streaming Economy

????TOOLS: Remedy - a link-in-bio platform with a unique approach to streaming

Our?Tools articles?analyse the platforms that will help you reach new audiences and grow your audience. This week, we looked at Remedy, a social link-in-bio tool that has some unique features and an interesting approach to audio and video delivery.?

Essentially, Remedy allows a video to be matched to a music audio stream, so that viewing the video also triggers a play of audio from the streaming service users subscribe to. Artists can upload any compelling visual content they want to engage with fans using the Remedy tool: official music videos, lyrics videos, this-is-my-life videos, and behind-the-scenes creation – which can be viewed while the audio stream also plays.

We took a look at the platform, its key features, and its advantages.

???Read in full here:?Remedy

???A LITTLE SOMETHING EXTRA...

And finally… our daily Bulletin newsletter (https://musically.com/subscribe/)??is loved by subscribers for its instant industry analysis - but secretly, the part they like most is the ‘A Little Something Extra’ section at the bottom of the email. Here's a few of the best recent links and a couple of Knowledge extras:

• This 1995 video of a football match?played with a white ball in the snow looks like some sort of balletic interpretive dance
• Pouring a can of Coca-Cola in Antarctica is, it turns out,?a challenging task
• What delayed?our daily Bulletin email last Wednesday??Making pretty morphogenesis patterns on the internet

This is only a glimpse?into this week's newsletter –?subscribe for FREE to The Knowledge?and every Friday it’ll arrive in your inbox, with:

???Exclusive?50% discounts?on selected courses in our LEARNING HUB?????The best new platforms in TOOLS,????Highlights from our latest COUNTRY PROFILE reports???????Some great and/or strange music in SOMETHING 4 THE WEEKEND,????A look back in TIME MACHINE,????The Music Ally Focus PODCAST, and????more links to our favourite unusual stuff in A LITTLE SOMETHING EXTRA.