Little-Data personalization

The Big Data industry was shaken by the latest breach of consumer privacy involving Facebook and Cambridge Analytica that left data companies and service providers scurrying in all directions looking for ways to implement greater measures to protect consumer’s personal information while maintaining and increasing levels of personalization in rendering their services. But, let’s not be mistaken, this is not a task that concerns only the service provider, rather, it is the consumer himself who has learnt to appreciate the efforts that providers exert in optimizing shopper’s experience that wants to protect his or her privacy without compromising in his or her experience.

In 2015 Cognilyze started toying with the idea of creating personalized profiles for each shopper through the psychological analysis of just a few products that he or she interacts with. And already back then, I, advocated that personalization is not just gathering yet another piece of personal information but rather it is intuition. Or in the words of Jeff Bezos: “Personalization is to get to know your customer in the same way the shopkeeper of yesteryear got to know them”.

At Cognilyze, our data does not lie within the customer’s privacy, it lies in the products, for it is the products that we enrich with psychological attributes to better understand the shopper’s themselves. And we have proved that Intuition works better than big data analytics in an A/B test we conducted with a leading US retailer.

So, how to achieve Big-Data Personalization with very little data and the protection of privacy? Call me or email me at [email protected] to learn how we do it.

Ari Ginsberg, CMO