A little bit of clarity and courage please

A little bit of clarity and courage please

Sometimes leasing companies make me laugh (and cry). All of them are now very much into TCO as new price comparison method, new mobility, switching from conventional to EV, PHEV, HEV (not enough but ok) and even H2 and as much as possible abandoning diesel engines. My question therefore is...has this corporate (I'm not using the words window dressing to be gentle with them) message filtered through to your subsidiaries, local management, local price/RV setters and sales people? I'm afraid not.

I give an example. We are very close in closing a deal with an international customer, a huge one with a very well established brand name. 250 cars to be replaced in Belgium and more than 1.000 in Europe. The customer wants to shift to Toyota Hybrids, we can prove our TCO is best in class but the leasing company has another calculation and is trying to continue with the current supplier. Diesel cars obviously...strange no ?

So...where is your courage to shift gear ?

William Tadeu

Ajudo coaches, consultores, mentores e pequenos empresários. Juntos, criamos sistemas de vendas inteligentes. Diariamente, geramos potenciais clientes qualificados. Tudo isso com menos esfor?o e mais previsibilidade.

2 年

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回复
Marc Gros

Product Manager Gocar Data

4 年

Fully Agree, Stef... Sadly, most of the models used to calculate RV’s and TCO are still vastly based on historical values. Values from a time where the market was not exactly the same as today, to say the least.? Our industry can’t rely on those outdated models anymore. But it’ll take effort and courage to switch to new KPI’s and integrate other data sources. This could be a game changer on the middle and long term.?

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