Listing: The Do's and Don'ts

Amazon A+ content is how a brand describes the product and its features in a way that is more comprehensive and advanced with descriptions, charts, images, videos and custom copy. It has been proven to help the brands increase traffic, sales and conversion rates by almost 5.6%.

Approved products in the brand catalogue are the only ones that are eligible for the A+ content. Identifying Stock Keeping Units (SKUs) that for A+ content has better results and ROI for the time and resources that are invested in the sales of the product.

The main drawback in buying online is the physical touch and feel of the product, A+ content helps in over coming this barrier by giving description of the product in an advanced format for the customer to know in depth about the product.

After knowing the bottleneck in customer purchase, A+ content should be implemented to overcome the barriers in marketing the product through content.

A+ Content and Premium A+ Content are different from each other. A++ Content has a fee and provides brands access to more modules, interactive images, slider galleries and video loops. A++ content should be used for products like medicines and other products that are consumables, while A+ content can be used for most of the ASINs.

Advantages of A+ content to an ASIN include:

Increase in sales conversion

Customers who are dicey about buying the product, adding A+ content can convince the customers for purchasing the product.

Drive traffic

Adding A+ content improves the discoverability of the product and makes it easier for new customers to know about the products and the brands.

Increase in sales

A+ content helps in increasing the traffic and thus gaining sales for the product. A detailed page is bound to get more traffic and sales.

Reduce customer returns & negative reviews

Negative reviews and returns are a part and parcel of any e-commerce brand. To reduce returns and negative feedback A+ content should be added for the customer to know about the specifications and features of the product to make an informed decision.

Encourage repeat purchases

Brand story and information leads customers to find new products by brands and also has a higher chance of increase in repeat purchase, which in turn builds a loyal customer base.

How to incorporate A+ content

Brand Story

Customers when get connected to the brand’s values, image and history they are more likely to buy from the brand. Banner images, logo and content that is consistent across all ASINs create a holistic brand experience.

High quality images and videos

High quality images showcase the features of the product and the use case of the product. It shows how the product can be used through images and videos This content is used by the customers to have an informed decision before purchase, thus generic or images that do not showcase the product should be avoided. The text on the images should be readable on smaller screens.

Using space effectively

There are over 100 combinations that can be used for the images and text placements which include shading and formatting. Spacing should be used effectively to convey the message yet looking visually appealing. Using the text fields that are given also help with increasing SEO.

A+ content is a must when brands want to increase their sale, repeat purchase, create a more loyal customer base and overall create awareness about the brand. A+ content is the best free feature that Amazon provides that helps the brand in showcasing the features of the product, the use case scenario and other specifications that capture the audience.

Having a good listing is important for all portals. Listing when done properly increases the page visibility and thus the sales.

Every portal has different specifications for listing the products to increase sales and traffic. The rules of the portals have to be followed to have higher visibility.

BuyMore has understood the complications and intricacies involved with listing and makes the product more visible to the customers across every e-commerce portal.

Contact us at: [email protected] for listing your products in a more detailed and comprehensive format across various portals.