The List vs. the Sphere
I write weekly about the strategies, habits, and tactics around cultivating the connections that matter to you.
Ever tried peanut butter and hot sauce?
Let’s clear something up: Marketing and relationship building are not the same. They’re like peanut butter and hot sauce —both great on their own, but magic together (no, seriously, try it). But what’s the real difference? Let’s dive in.
Marketing: The Wide Net Approach
Marketing is all about numbers. It’s the 1:many game where you shout, "Look at me!" to the masses. Think billboards, social media ads, and email blasts. It’s casting a wide net in the hopes of catching some fish. You’re looking to grab attention, make people aware of your brand, and maybe even spark some interest.
But here’s the thing—marketing, by its nature, is impersonal. It’s the first date where you’re trying to impress without really getting to know the other person. Sure, you might catch a lot of eyes, but it’s not a deep connection. It’s the opener, not the full story.
Relationship Building: The Art of the Few
Now, relationship building is a different beast. It’s more like fishing with a spear—focused, deliberate, and personal. This is where you take the time to really know someone. You listen, you care, and you offer something meaningful. It’s not about selling; it’s about connecting.
In the 1:few or 1:1 model, you’re not just talking at people, you’re engaging with them. It’s the long game, where trust and loyalty are built over time. This isn’t about closing a sale; it’s about creating a lifelong customer (or, dare we say, a fan).