List of Objections Against the Podcast Funnel (and my responses)
? Charles Cormier
? AI Savant Turning 30 Podcast Calls/Week into 3 Sales | 50X Founder | 100k Finisher | Biohacker | AI Podcaster | 3X Ironman
Many times, when the novel concept of podcast funnels comes up, people throw out objections. Some are logical, some are just excuses. Here’s a full breakdown of what people say (and why they’re wrong).
? 1. “I Don’t Have Time”
?? The Objection: Running a podcast takes too much time compared to cold email or paid ads.
? Reality:
? AI now does 90% of the work (scheduling, editing, repurposing, even outreach).
? One 30-minute recording = 50+ content pieces for LinkedIn, YouTube, newsletters, etc.
? You already have calls—why not record and monetize them?
?? 2. “Podcasts Don’t Make Money”
?? The Objection: It’s hard to track ROI compared to direct response marketing.
? Reality:
? Podcasts turn guests into clients, investors, or partners.
? Unlike ads, podcasts compound over time.
? If your sales cycle is long, you need trust—this builds it.
??? 3. “I Hate the Sound of My Voice”
?? The Objection: I sound awkward on recordings.
? Reality:
? So do 90% of podcasters when they start. You get better fast.
? Listeners care about insights, not perfection.
? AI-generated voices and ghost hosts are a thing now.
?? 4. “Nobody Will Listen”
?? The Objection: I don’t have an audience, so what’s the point?
? Reality:
? You don’t need listeners, you need guests (who become clients, partners, etc.).
? Every guest shares the episode → organic growth.
? SEO keeps old episodes working for years.
?? 5. “I Don’t Know What to Talk About”
?? The Objection: I’m not an expert, so why would people care?
? Reality:
? You don’t have to be an expert—you just need to ask great questions.
? Your guests provide the insights.
? The best founders use podcasts to learn from high-level people.
??? 6. “It’s Too Complicated to Set Up”
?? The Objection: Editing, distribution, guest booking—it’s overwhelming.
? Reality:
? AI automation handles 90% of it (auto-clips, SEO titles, repurposing).
? Software handles guest outreach & scheduling.
? You can launch in a day with minimal setup.
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?? 7. “I Can Get Clients Faster with Cold Outreach”
?? The Objection: Cold email or LinkedIn DMs work better for lead gen.
? Reality:
? Cold outreach gets ignored. A podcast gets you on a call with decision-makers.
? Guests = warm leads → Higher conversions, less chasing.
? One podcast episode = long-term relationship, cold emails get deleted.
?? 8. “I Don’t Want to Be on Camera”
?? The Objection: I’m not comfortable with video.
? Reality:
? Audio-only podcasts still work.
? You can use AI avatars or voice cloning if you really want.
? People care about content, not video quality.
?? 9. “Podcasts Are Too Saturated”
?? The Objection: There are too many podcasts already.
? Reality:
? 90% of podcasts die after 5 episodes—consistency is the edge.
? Most are generic—niche down and dominate a category.
? People binge listen to niche topics.
?? 10. “I’d Rather Just Be a Guest on Other Podcasts”
?? The Objection: It’s easier to get invited than to host.
? Reality:
? Hosting = control. You pick the guests, topics, and lead flow.
? Being a guest = waiting for invites.
? The real power is in owning the platform.
?? 11. “What If My Guests Are Boring?”
?? The Objection: What if I invite someone and they suck?
? Reality:
? You control the questions.
? Edit out boring parts, use AI for summaries.
? Worst case? You still build a relationship.
?? 12. “Podcasts Are Just for Branding, Not Sales”
?? The Objection: I need sales, not brand awareness.
? Reality:
? The biggest sales come from trust—podcasts build it at scale.
? Podcasts double as relationship-building sales calls.
? Brand + trust = inbound leads forever.
?? Final Thought: The Best Time to Start a Podcast Was 5 Years Ago. The Next Best Time Is Now.
If you’re still making excuses, someone else is taking your future leads.
Which one of these objections is stopping you? Let’s break it down.