The list to more info on the RAD awards 2021 short list

The UK based RAD Awards published last week the short list of chosen campaigns and other work related to employer branding and talent attraction. Winners are chosen in a free virtual event on 25 March.

I was bummed out they didn’t include any details or links to extra info on the nominees.

So I thought I would delight others by doing the googleing for them... before realizing the list was quite long :)

But luckily it was an interesting exercise as there were many different kinds examples of how employers are investing in both EB and talent attraction. Some were of course IMHO clearly better than others – so I also took the time to list my favourites.

 So here goes. And if someone is better at finding more info on the work I didn’t (listed in the end) – please comment and I’ll update the list.

My top 5 of interesting nominees (not in any particular order):

1)What the F – SMRS for Unlocked (in categories “Diversity and Inclusion Initiative”, “Integrated Campaign” and “Graduate Campaign”)

F… unnily done video and good idea on how to bring out the good parts of a job that probably doesn’t seem that appealing to young folks

https://unlockedgrads.org.uk/news-item/what-the-f-unlocked-graduates-wins-a-rad-award/

2) A Lidl less ordinary – ThirtyThree for Lidl (in category “employer brand – national)

I like the way they showcase their EVP-themes in a straight forward manner with text+video. The themes are also explained quite well - even though I personally would have loved some more facts and examples to back up the explanation. But I especially liked the “this isn't stacking shelves - this is feeding families" sum in the last of the three videos on the web site. It bravely brings up a common perception and gives quite a purposeful response to it.

https://careers.lidl.co.uk/life-at-lidl

3) #MoreThanOneWay – MSL for LLoyds Banking Group (in category “integrated campaign)

Ohh my how much interesting content they have put in – and not much actually related to them as an employer but instead to topics relevant to students! And also very nice digital solution. Check out the impressive “Feel good fest”!!

https://www.lloydsbankinggrouptalent.com/early-careers-hub/take-the-study-tips-quiz

4)That EE Feeling – ThirtyThree for EE (in category “integrated campaign)

I won’t vouch much for the insightfulness of all of the content... but this sure is a great example of what employer BRANDING on steroids looks like…

https://jobs.ee.co.uk/retail-EE

5) Proud to serve – SMRS for Balfour Beatty (category “single use of video”)

goosebumps creating video content and great example of targeting people with a specific background that deserves to be recognized – military, stay home parents etc.

https://www.youtube.com/watch?v=u5UqfboutjM&feature=emb_logo

+ well worth special recognition

*Hutch Games ‘What Drives Us’ – Ecstasy of Gold for Hutch Games (category single use of video)

high octaine video ? – not sure how insightful it actually is... but very entertaining compared to a lot of EB-videos

https://www.hutch.io/our-story/

*Sustainable Recruitment Alliance – RD Content for Clifford Chance

WHAT a story (and great example of storytelling where you take the time to set the stage) and great initiative to also challenge other recruiters to think of the sustainability of their work!

https://www.adforum.com/creative-work/ad/player/34630535/sustainable-recruitment-alliance/clifford-chance

*Nurses big poster campaign – TMP Worldwide for Manchester University NHS Foundation Trust (category “outdoor experience”)

nicely designed posters even though I’m not 100% sure it is actually these ones which earned the nomination

https://www.campaignlive.co.uk/article/nhs-targets-uni-applicants-nursing-recruitment-poster-campaign/1664734

*Why Do We Clap? – TMP Worldwide for NHS (category “single us of video”)

tear provoking video and good example of success in combining both stills and video with a strong a voice over

https://www.youtube.com/watch?v=UPPORJE3FX4&feature=emb_logo

*Job Page Grader – Ph.Creative (category “use of technology”)

very impressive sounding tool which I didn’t have time to test yet extensively enough to give my star rating ??

https://jobpagegrader.com/

*Be the lawyer you want to be – Havas People for CPS (in category “integrated campaign)

Straight to the point idea related to underlining the purpose and reason to choose this career with some obvious downsides compare to other lawyer jobs. Also very much like the posters!

https://www.havaspeople.com/case-study-cps-be-the-lawyer/

*The Lidl Skills Trap Challenge – DDB Athens for Lidl Hellas (category “outdoor experience”)

Great looking and well design (also somewhat easy to transport around to relevant locations) escape room connected to what the company actually does

https://www.youtube.com/watch?v=j9AEIB1QAeE

*Play for Positivity – Experience for Lloyds Banking Group (category “outdoor experience”)

Impressive idea that looks well executed - connecting play+branding+mental health

https://staging.experience-event.com/portfolio-item/lloyds-banking-group-play-for-positivity/

*No Magic – Thirty Three for Essex County Council (category “single use of video”)

very very well made video

https://www.facebook.com/watch/?v=2742488822630397

*Mars Insiders 2020 campaign – Symphony Talent for Mars (in categories “graduate campaign”, “use of social” and “digital experience for early talent)

Great idea to connect students with Mars employees who have something in common with them. Too bad the test wasn’t that impressive.

https://careers.mars.com/global/en/insiders

* Rebuild the Working World – Radancy Social for EY (in categories “Events and Experiential”, “employee engagement and “use of social”)

Nicely thought idea on how to bring together colleagues from different countries and to give back to the those you typically ask so much of (students).

https://www.ey.com/en_gl/careers/rebuild-your-working-world

++ Not sure what to think of these two

*Future Cities – Havas People for WSP (category “use of technology”)

You have to check this out... it’s a bit... weird and lefts you thinking... a lot of things. Unfortunately, one of the thoughts is why the test has such an anticlimax.

https://www.lukefarlie.com/work/wsp-future-cities/

*Mars Journeys – Symphony Talent for Mars (“integrated campaign” and “innovation”)

VERY straight forward approach to pushing your employees to act as ambassadors. I do like it how it lowers the bar and encourages the desired actions... but it takes a certain kind of culture for this approach to work without making employees feel awkward.

https://vimeo.com/500398513

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 AND HERE is rest of the short list with a link to some relevant info:

CANDIDATE EXPERIENCE

*Building What Matters… For Life – Amberjack for Atkins

https://f.hubspotusercontent40.net/hubfs/8289999/Case%20Studies/UpdatedAtkins.pdf

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CREATIVE IDEAS

*Bright Minds Shine Brighter, Employer Brand – Internal Launch – Ph.Creative for Ivy

https://www.youtube.com/watch?v=r4eBUqxuS24&trk=organization-update-content_share-embed-video_share-article_title

*HMGCC BLKBOX2 – Penna for HMGCC

https://blkbox2.hmgcc.gov.uk/

*Shape the answer – SMRS for Balfour Beatty

https://www.balfourbeattycareers.com/shape-the-answer

*Smoother Running Projects – Symphony Talent for Nexans

https://www.nexans.com/career/Nexans-Tour.html

*SustainaCity Racer – Radancy for Siemens

https://www.fenews.co.uk/press-releases/62946-siemens-unearths-student-talent-with-virtual-competition-to-design-sustainable-connected-transport-system

*The Lidl Skills Trap Challenge – DDB Athens for Lidl Hellas

https://www.youtube.com/watch?v=j9AEIB1QAeE

*Yandex Hello Board – makelove for Yandex

https://vimeo.com/367750342

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DIGITAL EXPERIENCE FOR EARLY TALENT

*Accenture Live – ThirtyThree for Accenture

https://www.accenture.com/gb-en/careers/local/accenture-live

*Future Cities – Havas People for WSP

https://www.lukefarlie.com/work/wsp-future-cities/

*Mars Insiders 2020 campaign – Symphony Talent for Mars

https://careers.mars.com/global/en/insiders

*Morgan Stanley Grad Fest – AMS for Morgan Stanley

https://www.morganstanley.com/people-opportunities/students-graduates/programs/institutional-securities/grad-fest-2020

*Project You AR Experience – Radancy for EY

https://www.ey.com/en_uk/careers/ey-project-you-experience

*The Virtual HQ – Experience for Lloyds Banking Group

https://www.lloydsbankinggrouptalent.com/early-careers-hub/virtual-hq/

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DIVERSITY AND INCLUSION INITIATIVE

*Watch Me – ThirtyThree for BT Openreach

https://www.openreach.com/careers/watch-me

*We need people like you. – Renegade Communications Agency for Police Now

https://renegadecommunication.com/police-now-detectives/

!What the F – SMRS for Unlocked

https://unlockedgrads.org.uk/news-item/what-the-f-unlocked-graduates-wins-a-rad-award/

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EARLY CAREERS ATTRACTION

*Build your potential – Wiser for Knight Frank

https://knightfrankearlycareers.com/

*Here, there and everywhere – Radancy ofr Siemens

https://new.siemens.com/uk/en/company/jobs/search-careers/apprenticeships.html

!Shape the answer – SMRS for Balfour Beatty

https://www.balfourbeattycareers.com/shape-the-answer

*We get you there – Pink Squid for ICAEW

https://careers.icaew.com/

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EMPLOYEE ENGAGEMENT

*Anything but linear – Pink Squid for Novo Nordisk

https://pinksquid.com/portfolio/novo-nordiskfoundation/

*DNV GL – Hello Energy 2020 – Stafford Long & Partners for DNV GL

https://staffordlong.com/our-work/dnv-gl/

*GVC Global Employer Brand – Ph.Creative for Entain (formerly GVC)

https://www.entaincareers.com/

*How Inspired Villages kept their employees engaged through Covid – BrandPointZero for Inspired Villages

https://www.brandpointzero.com/case-study/inspired-villages-wellbeing-and-recognition/

!Rebuild the Working World – Radancy Social for EY

https://www.ey.com/en_gl/careers/rebuild-your-working-world

!Stride for Pride – ThirtyThree for AXA

https://www.facebook.com/watch/?v=673942159819387

*We Are The Protectors – Ph.Creative for BT

https://www.facebook.com/watch/?v=134306634913942

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EMPLOYER BRAND – INTERNATIONAL

*GSK – a modern employer – Tonic Agency and Radancy Social for GSK

https://www.gsk.com/en-gb/careers/

*GVC Global Employer Brand – Ph.Creative for Entain (formerly GVC)

https://www.entaincareers.com/

*It Can Be – Havas People for Standard Bank

https://www.standardbank.com/sbg/standard-bank-group/whats-happening/campaigns/it-can-be

*PMI Employer Brand – Dawson Walker Communications for Philip Morris International

https://www.pmi.com/careers/overview

*Shape Your World – Creed Communications for Fujitsu

https://www.fujitsu.com/global/about/careers/

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EMPLOYER BRAND - NATIONAL

!A Lidl less ordinary – ThirtyThree for Lidl

https://careers.lidl.co.uk/life-at-lidl

*Now is the Moment – Havas People for Costa Coffee

https://www.costacareers.co.uk/

*Power a revolution – CA3 for SmartestEnergy

https://www.smartestenergycareers.com/

*Together we can – ThirtyThree for Kingfisher/B&Q

https://www.bandqcareers.com/

*You make the story – That Little Agency for Telegraph Media Group

https://www.thatlittleagency.co.uk/portfolio/the-telegraph-media-group-employer-brand/

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EMPLOYER WEBSITE

*Be empowered to be your best – Blackbridge for Aviva

https://careers.aviva.co.uk/

*Careers website – Radancy for ARM

https://careers.arm.com/

*Cleveland Clinic London Website – Pink Squid for Cleveland Clinic London

https://clevelandcliniclondon.uk/

*King employer website – Ph.Creative for King

https://careers.king.com/

*Together we can – ThirtyThree for Kingfisher/B&Q

https://www.bandqcareers.com/

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EVENTS AND EXPERIENTIAL

*Accenture Live – ThirtyThree for Accenture

https://www.accenture.com/gb-en/careers/local/accenture-live

*Escape Box Challenge – Coreworkers Stockholm for Combitech

https://coreworkers.se/case/combitech-escape-box-challenge/

*Police Now Neighbourhood – RMP Enterprise for Police Now

https://www.policenow.org.uk/police-now-a-virtual-experience/?utm_source=linkedin&utm_medium=organic&utm_campaign=events_promo

*Rebuild the Working World – Radancy Social for EY

https://www.ey.com/en_gl/careers/rebuild-your-working-world

*Shape the answer – SMRS for Balfour Beatty

https://www.balfourbeattycareers.com/shape-the-answer

*SustainaCity Racer – Radancy for Siemens

https://www.fenews.co.uk/press-releases/62946-siemens-unearths-student-talent-with-virtual-competition-to-design-sustainable-connected-transport-system

*The Lidl Skills Trap Challenge – DDB Athens for Lidl Hellas

https://www.youtube.com/watch?v=j9AEIB1QAeE

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GRADUATE CAMPAIGN

*Act up – Pink Squid for Vodafone

*Elevation Programme – Wiser for Frasers Group

https://www.prospects.ac.uk/employer-profiles/frasers-group-29464

!Mars Insiders 2020 campaign – Symphony Talent for Mars

https://careers.mars.com/global/en/insiders

*Powerful Minds – ThirtyThree for Accenture

https://www.accenture.com/gb-en/careers/powerful-minds

*What the F – SMRS for Unlocked

https://unlockedgrads.org.uk/news-item/what-the-f-unlocked-graduates-wins-a-rad-award/

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Innovation

*Future Cities– Havas People for WSP

https://www.lukefarlie.com/work/wsp-future-cities/

*HMGCC BLK_BOX2 – Penna for HMGCC

https://blkbox2.hmgcc.gov.uk/

?!Mars Journeys – Symphony Talent for Mars

https://vimeo.com/500398513

*Project You AR Experience – Radancy for EY

https://www.ey.com/en_uk/careers/ey-project-you-experience

*Smoother Running Projects – Symphony Talent for Nexans

https://www.nexans.com/career/Nexans-Tour.html

*Sustainable Recruitment Alliance – RD Content for Clifford Chance

https://www.adforum.com/creative-work/ad/player/34630535/sustainable-recruitment-alliance/clifford-chance

*The Virtual HQ – Experience for Lloyds Banking Group

https://www.lloydsbankinggrouptalent.com/early-careers-hub/virtual-hq/

*We Are The Protectors – Ph.Creative for BT

https://www.facebook.com/watch/?v=134306634913942

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Integrated Campaign

!#MoreThanOneWay – MSL for LLoyds Banking Group

https://www.lloydsbankinggrouptalent.com/early-careers-hub/take-the-study-tips-quiz/

!Be the lawyer you want to be – Havas People for CPS

https://www.havaspeople.com/case-study-cps-be-the-lawyer/

*Do The Job – Tonic for Met Police

https://www.youtube.com/watch?v=KMpe11lnGis

*Mars Journeys – Symphony Talent for Mars

https://vimeo.com/500398513

*Take retail to the next level – Havas People for Next

https://www.facebook.com/watch/112336262147748/423597228688398

! That EE Feeling – ThirtyThree for EE

https://jobs.ee.co.uk/retail-EE

*We AreThe Protectors – Ph.Creative for BT

https://www.facebook.com/watch/?v=134306634913942

*What The F – SMRS for Unlocked

https://unlockedgrads.org.uk/news-item/what-the-f-unlocked-graduates-wins-a-rad-award/

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Offline Communications

*Reimagining BP’s graduate brochure – SMRS for BP

https://www.bp.com/content/dam/bp/business-sites/en/global/corporate/pdfs/careers/united-kingdom-graduate-newsletter.pdf

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Outdoor Experience

! Nurses big poster campaign – TMP Worldwide for Manchester University NHS Foundation Trust

https://www.campaignlive.co.uk/article/nhs-targets-uni-applicants-nursing-recruitment-poster-campaign/1664734

!Play for Positivity – Experience for Lloyds Banking Group

https://staging.experience-event.com/portfolio-item/lloyds-banking-group-play-for-positivity/

!The Lidl Skills Trap Challenge – DDB Athens for Lidl Hellas

https://www.youtube.com/watch?v=j9AEIB1QAeE

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Single Use of Video

*‘You make the story’ employer brand film – That Little Agency for Telegraph Media Group

https://vimeo.com/380223308

!Hutch Games ‘What Drives Us’ – Ecstasy of Gold for Hutch Games

https://www.hutch.io/our-story/

!No Magic – Thirty Three for Essex County Council

https://www.facebook.com/watch/?v=2742488822630397

*Proud to serve – SMRS for Balfour Beatty

https://www.youtube.com/watch?v=u5UqfboutjM&feature=emb_logo

*Smoother Running Projects – Symphony Talent for Nexans

https://www.nexans.com/career/Nexans-Tour.html

!Why Do We Clap? – TMP Worldwide for NHS

https://www.youtube.com/watch?v=UPPORJE3FX4&feature=emb_logo

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USE OF AUDIO

*The Trainee Test – Blackbridge for BakerMcKenzie

https://www.brightnetwork.co.uk/employer-advice/baker-mckenzie/trainee-test-baker-mckenzie-podcasts/

*Why We Care: The Nursing Career Podcast from the people of Cygnet Health Care – Springpod, and the Content Marketing Pod for Cygnet Health Care

https://open.spotify.com/episode/0xfyzviOmKj2hA80mF8ByP

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Use of Social

*#ForTheFearless – Wiser for Frasers Group

https://www.instagram.com/explore/tags/forthefearless/?hl=en

*Ingenious Solutions – Blackbridge for CMS

https://www.facebook.com/AberdeenUniversityLawSociety/posts/-cms-spring-campaign-ingenious-solutions-cms-are-very-excited-to-launch-a-new-ca/1571703986310686/

*Mars Insiders 2020 campaign – Symphony Talent for Mars

https://www.instagram.com/explore/tags/marsinsiders/?hl=en

*Rebuild the Working World – Radancy Social for EY

https://www.facebook.com/groups/EYRebuildYourWorkingWorld/

!The Best Giveaway – ThirtyThree for Allen & Overy

https://www.facebook.com/AllenOveryGrads/videos/1577500799108940

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USE OF TECHNOLOGY

!Future Cities – Havas People for WSP

https://www.lukefarlie.com/work/wsp-future-cities/

!Job Page Grader – Ph.Creative

https://jobpagegrader.com/

*Morribot – Chatter Communications for Morrisons

https://welovechatter.com/what-we-think/morrisons-cv-tool

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Video Campaign

*Act Up – Pink Squid for Vodafone

https://www.youtube.com/watch?v=6-a-0W0rgMw&feature=emb_logo

*Behind the Bricks – SMRS for The LEGO Group

https://www.youtube.com/watch?v=6hgT8zauKNM

*Ingenious Solutions – Blackbridge for CMS

https://www.facebook.com/AberdeenUniversityLawSociety/posts/-cms-spring-campaign-ingenious-solutions-cms-are-very-excited-to-launch-a-new-ca/1571703986310686/

*Take retail to the next level – Havas People for Next

https://www.facebook.com/watch/112336262147748/423597228688398

*The British Army Content Hub – ThirtyThree for The British Army

https://the-dots.com/projects/british-army-content-hub-482955 and https://apply.army.mod.uk/thelocker 

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UNFORTUNATELY I Did not succeed in finding more info on these ones on the RAD short list:

*GCHQ Check-in – Penna for GCHQ (candidate experience)

*Tommorow’s Talent – Capfinity for Sky (candidate experience)

*Proudly Connected – Wiser for Colt Technology Services (Diversity and Inclusion Initiative)

*I am a caregiver – Pink Squid for Cleveland Clinic London (Integrated Campaign)

*Graduate campaign – TMP Worldwide for Addleshaw Goddard (offline communications)

*Now Teaching: Termly magazine to our career changers transitioning from one career into teaching – Now Teach (offline communications)

*ECE ‘A Piece of Our Mind’ – Ecstasy of Gold for ECE Architecture (single use of video)

 *Act Up – Pink Suid for Vodafone (use of audio)

*New to Newton – Blackbridge for Newton (use of audio)

*We Are The Protectors – Ph.Creative for BT (use of audio)

*We get you there – Pink Squid for ICAEW (use of audio)

*Connection – ThirtyThree for Herbert Smith Freehills (use of social)

*Assessment tool – Blackbridge for GVC (use of technology)

*CDK SFX programmatic – Symphony Talent for CDK (use of technology)

*MI5 I Can – Penna for MI5 (video campaign)

*We’re Made Of – Electric Cirus for Cygnet (creative idea)