List Building Strategies For Your Winery

Building and nurturing a strong customer base is essential for the growth and success of any business, and wineries are no exception. So, without further ado, let's dive into the strategies to help your winery thrive!

1. Wine Tasting Events with a Digital Twist

Host virtual wine-tasting sessions to attract customers from all over the world. Promote events on social media and your website, and encourage attendees to sign up for exclusive offers and invitations. This strategy will build excitement and establish connections with wine enthusiasts.

2. Paid Advertising

Using paid advertising to build an email list for wineries involves targeting the right audience on social media and Google Ads. Create appealing ads showcasing your wines, direct users to a dedicated landing page offering value (discounts, exclusive events), and consider segmentation and retargeting. Start with a modest budget, analyze metrics for optimization, and maintain compliance with advertising guidelines. Combine paid ads with other strategies for a well-rounded approach to list building.

3. Enticing Lead Magnets and Giveaways

Attract more subscribers to your mailing list by offering valuable resources related to wine, such as pairing guides, e-books, and educational videos. Promote them on your website, social media, and collaborate with influencers to expand your reach.

4. Public WiFi in the Tasting Room

Offering free and reliable WiFi enhances the overall customer experience and encourages visitors to stay longer, share their experiences on social media, and leave positive reviews. It also allows guests to access online resources, check emails, or conduct business-related tasks while enjoying their time at the establishment.

StayFi is a service that specializes in providing seamless and secure public WiFi solutions for hospitality businesses. The service offers a user-friendly and customizable platform that allows businesses to set up and manage their public WiFi network effortlessly.

StayFi's integration with Klaviyo allows wineries to capture guest information and preferences through guest WiFi services. This data can be used for personalized and targeted marketing campaigns using Klaviyo's email marketing capabilities.

Pro-Tip

Building a quality email list is the first step; maintaining engagement is equally crucial. Send out regular newsletters with valuable content, such as behind-the-scenes glimpses of your winery, staff spotlights, and exclusive discounts for subscribers. Personalization goes a long way, so use data from customer interactions to tailor your communications and offers to individual preferences.

Need help improving your retention marketing efforts? Our email marketing solutions are designed to nurture, convert and retain your customers. Join us for a discovery call, where we'll show you how our strategy can take your business to the next level. Take the first step towards achieving your email and SMS goals today and book a call below.

Happy Emailing,

SKU Agency Team