List of 100 of October's Top Student-Athlete, Collective, & Team Deals and Strategies!

We dove into press releases and enewletters for the month of October 2024 to find over 100 deals student-athletes, collectives, and teams signed with brands, sponsors, advertisers, and organizations.

This list shows everything from innovative partnerships to creative fundraising strategies and provides a glimpse into the future of NIL and its potential to reshape college sports.

It provides an overview that highlights some of the most noteworthy NIL deals and initiatives offering insights into the emerging trends and strategies that are transforming the way athletes and organizations approach NIL.

Prepare to be inspired by groundbreaking collaborations, community-focused campaigns, and forward-thinking approaches that are pushing the boundaries of NIL and creating new possibilities for student-athletes and the brands they represent.

If you want to access the complete list, see the end of this article!

Key Takeaways we found:

• Diverse Partnerships: Athletes are partnering with a wide range of companies, from national brands like Nike and Adidas to local businesses and startups.
• Creative Collaborations: We're seeing unique activations, such as personalized products, co-branded merchandise, and social media campaigns that leverage athlete personalities and stories.
• Community Engagement: Many NIL initiatives are focused on giving back to the community, with athletes supporting charitable causes and local organizations.
• Strategic Planning: Universities and collectives are developing comprehensive NIL strategies to maximize opportunities for their athletes and ensure compliance with evolving regulations.

Here are examples of NIL Deals and Programs you will learn about:

1. Exclusive trading card deals with Panini America (Vernell Brown III, Jalen Milroe, Faizon Brandon)
2. Signature shoe deal with Reebok (Angel Reese)
3. "Spare Change Round Up" program to support NIL collectives (Arkansas Edge)
4. Athlete-driven content networks and podcasts (The College Sports Company)
5. NIL collectives partnering with local breweries to create co-branded beers (Cardinal & Gold Collective)
6. Community-focused scholarship programs funded by athletes (Graham Mertz)
7. Fundraising concerts benefiting NIL collectives (Oklahoma State)
8. Launch of dedicated NIL marketplaces to connect athletes with businesses (Utah State, University of North Dakota)
9. Revamped membership programs for NIL collectives offering exclusive benefits to fans (Desert Takeover)
10. Partnerships with financial institutions to provide financial literacy and NIL education (Regions Bank)

Here is an example of how each deal is summarized!

Haley and Hanna Cavinder - Miami Hurricanes - Stanley

The Cavinder twins, Haley and Hanna, are returning to the Miami Hurricanes women's basketball team for their final year of eligibility after taking a year off. Known for their on-court skills and significant NIL success, the twins have partnered with Postgame and Stanley to promote the brand's popular IceFlow tumbler. This latest NIL deal adds to their already impressive portfolio, with each twin having an On3 NIL Valuation of nearly $1 million. Their return is expected to boost the Hurricanes, who missed the NCAA tournament last season after reaching the Elite Eight in 2023.

Use this valuable report! Here are five ways you can use the 25 page report and list!

• Stay Ahead of the Curve: The NIL landscape is constantly evolving. Seeing 100 deals provides a comprehensive overview of the latest trends, allowing you to stay informed and adapt your own strategies.
• Spark Inspiration: Discover creative and innovative NIL activations that you may not have considered before. These examples can spark "aha" moments and inspire new ideas for your own NIL endeavors.
• Identify Best Practices: Learn from successful NIL deals and identify best practices for athlete marketing, brand partnerships, and collective management.
• Benchmark Your Efforts: See how your NIL initiatives compare to others in the industry and identify areas for improvement or new opportunities to explore.
• Expand Your Network: Discover new potential partners, collaborators, and resources within the NIL space, expanding your network and opening doors for future collaborations.

Interested in seeing the entire list of 100 deals?

Send an email to [email protected]